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An Conghui, President of Geely Holding Group and CEO of Zeekr Intelligent Technology

"We do not participate in market competition by price, but through products, technology, services, and brands, and win market competition by competing in quality, technology, service, and brand." An Conghui, CEO of Zeekr Intelligent Technology, said this at the launch of Zeekr 009 recently.

In order to expand the incremental market, Zeekr 009 arranged a global simultaneous launch in Hong Kong, the birthplace of China's luxury MPV market. At the same time, Zeekr announced that the official retail price in mainland China is 439,000 yuan. Compared with the previous generation of models, not only the configuration has been increased, but the price has also been reduced.

For users in Hong Kong, China, since the cost of owning a car in Hong Kong is relatively high, the government is also actively promoting the transition to electric vehicles. According to the "first registration tax" policy, the retail price of Zeekr 009 starts at HK$755,000 after enjoying a one-for-one subsidy.

The new Zeekr 009 adopts a full-stack 800V high-voltage architecture and is equipped with the latest generation of 5C Kirin batteries. The new Zeekr 009 equipped with 108-degree 5C Kirin batteries has a maximum range of 740 kilometers, making it the longest-range 800V architecture MPV. It only takes 11 and a half minutes to charge the SoC from 10% to 80%, and a 10-minute charge can provide a range of 500 kilometers.

In terms of product strength, Zeekr 009 has strengthened its "safety card" this time. The MPV chain rear-end collision test demonstrated at the press conference was impressive. It is known as "the only one in the world" and "verifies safety with the most stringent tests." Zeekr said that in all real accident statistics to date, the doors of Zeekr 009 can be opened.

In terms of intelligence, the new Zeekr 009 series is equipped with two completely independent 8295 cockpit chips as standard. The official said that it can meet the cockpit computing power needs for at least the next five years, and by connecting to the KR AI big model, the Zeekr intelligent voice assistant EVA can be fully upgraded to AI EVA.

Compared with the previous version, the biggest change of the new Zeekr 009 is the launch of the mid-channel version, which is the seven-seat version. Lin Jinwen, vice president of Zeekr Intelligent Technology, revealed that currently about 55% of transaction data comes from corporate users, but the potential for private users' transaction scale is very large. The core difference is the seats. Zeekr launched this version to better meet the scenario needs of family users.

Currently, Zeekr has one store in Hong Kong that has been in operation for more than two months. Another store will open next week at No. 12 Taikoo Bay, covering an area of ​​nearly 1,000 square meters, similar to the positioning of the "Zeekr Center" in mainland China. According to the plan, Zeekr will subsequently set up 7 stores in Hong Kong, including 4 sales stores and 3 after-sales centers.

However, the Hong Kong market has always been dominated by Toyota Alpha. Although the local prices of the two models, Toyota Alpha and Zeekr 009, are not much different, the former has many fans. Alpha seems to have become a label of high-end MPV. It is not easy for Zeekr, as a new player, to challenge its position. The key is to quickly gain market recognition.

With the launch of Zeekr 009 in Hong Kong, the globalization strategy of Zeekr brand is also gradually accelerating. As a global brand, the development of Zeekr's future products will be both left-hand drive and right-hand drive. This year, Zeekr will also launch two blockbuster products on the market, one is the medium-to-large luxury SUV - 7X, which will also have left-hand drive and right-hand drive versions, and the other is the MIX which has already been unveiled at the auto show.

Regarding the sales and profit performance in the future, An Conghui said: "Zeekr 009 is a product with good gross profit margin performance. Zeekr can achieve break-even this year, and each product must become a benchmark in the market segment."(This article was first published on Titanium Media App)