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Our reporter Shi Jian reports from Shanghai

In order to accelerate the construction of a digital economy with data as the key element and enable the development of new quality productivity, on July 19, Shanghai Data Exchange and Mengtuo Digital Technology (Suzhou) Co., Ltd. (hereinafter referred to as "Mengtuo Digital") jointly hosted the DMD series of activities - Enterprise Digitalization and Data Asset Innovation Forum, co-organized by Shanghai Digital Business Association, Daren Think Tank, and China Business News. The forum focused on sharing and exchanges on hot topics such as data value release paths, data assetization, and enterprise digital transformation, attracting nearly 100 digital businesses to participate.

At the event, Shanghai Data Exchange awarded the "Strategic Digital Business" plaque to Montop Digital Technology. Montop Digital Technology is a highly adaptable service provider for enterprise digital upgrades. Adhering to the dual-engine product strategy of product solutions + customized services, it has formed diversified collaborative customers in sectors such as real estate, retail, medical care, and manufacturing.

In the keynote speech session, Zhu Dapeng, Vice President of Mengtuo Digital Technology, delivered a speech entitled "Building Data Products to Enable the Unleashing of Data Elements' Potential". Zhu Dapeng believes that data products are an important carrier for the value of data assets. High-quality data products need to have key points such as good data quality, reliable data security, and rich application scenarios. Therefore, enterprises need to build data products in terms of unified data standards, qualified data quality testing, data security control, and full application of data platforms to enable the unleashing of data elements' potential.

The Shanghai Data Exchange said that the valuation and pricing of public data assets is the basis for value release. Compared with other data, public data has a higher degree of standardization and a larger scale. Promoting the entry of public data products into the market and forming the fair value of public data products through the network effect brought about by standardization is the key to solving the problem of fair value. Enterprises can form data asset certificates in on-site transactions, providing a strong basis for the accounting realization method and valuation system of public data assets. On this basis, innovative applications of public data assets can be carried out through inclusion in the table, financing, etc., to promote the release of public data asset value and drive regional industrial development.

Zhang Zhe, General Manager of Digital Technology of Hongkong Land China, shared practical cases of enterprise digital transformation at the event. Zhang Zhe believes that digitalization is a necessary condition for enterprises to empower their businesses, and data is the core digital asset and the new engine of digital practice. He also proposed that enterprises need to conduct data governance in the direction of "use to lead governance, and governance to promote use" to break the bottleneck in digital practice.

Data assetization application is a high-level form of releasing the value of data elements. Shan Shubing, head of the Data Governance Department of Shanghai Bank, said that the development of banking data will mainly go through four periods: data resource period, data product period, data asset period and data capital period. At present, Shanghai Bank is in the data product period as a whole, and the current goal is to move towards the data asset period. Shan Shubing analyzed the innovative application of data assets by combining the specific case of "Shuyidai" of Shanghai Data Exchange and shared the challenges faced in practical cases.

During the roundtable discussion, Teng Xiaoya, editor-in-chief of Mengtuo Digital Think Tank, Ye Lifeng, deputy general manager of the asset trading department of Shanghai Data Exchange, Zhu Dapeng, vice president of Mengtuo Digital Technology, He Shasha, editorial board member of China Business News, and Rui Bosong, managing partner of data asset services and innovation at Rongcheng Accounting Firm, discussed the digital transformation of enterprises and the development of data assets. This event promoted the acceleration of digital development of enterprises, helped enterprises improve their data asset management systems, and seized the blue ocean market of data elements.

(Editor: He Shasha, Proofreader: Zhai Jun)