2024-07-23
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On July 23, Nubia held an event called "AI+Dual Flagship New Product Launch Conference", and Lei Technology was invited to participate and report.
This time, Nubia released two new products, the Z60 Ultra Leading Edition and the Z60S Pro. Both are flagship products, and both use AI as a major selling point, but their specific positioning is still different.
First, let’s take a look at the Nubia Z60 Ultra Leading Edition, which can be regarded as a derivative version of the Nubia Z60 Ultra released at the end of last year.
The appearance of the Nubia Z60 Ultra Leading Edition has not changed much. The front is still a full screen without holes, which looks pleasing to the eye.Officials said that it is equipped with the sixth-generation under-screen camera technology. A major feature is that it is the first time that generative AI fusion computing has been introduced in under-screen camera technology, which can bring clearer under-screen selfie effects.
(Photo source: Nubia)
On the back of the phone, the three rear lenses still have the iconic "three main camera porthole" design, which is highly recognizable. Of course, one of the main reasons for this arrangement is that the specifications of the three lenses are relatively high and the module size is relatively large.
(Photo source: Nubia)
In terms of camera, the rear lens of the Z60 Ultra Leading Edition is 50MP ultra-wide-angle + 50MP wide-angle main camera + 8MP telephoto, corresponding to the 18mm wide-angle, 35mm humanities, and 85mm portrait advertised by Nubia. The comprehensive focal length coverage is a major selling point of this phone, which is consistent with the previous Z60 Ultra.
(Photo source: Nubia)
At the same time, the matching imaging algorithm has added AI imaging large model technology, including ultra-clear picture quality, defogging algorithm, ultra-wide galaxy night scene, video super anti-shake, etc.
As the "Leading Edition", the core selling point of this phone is that it is equipped with the Snapdragon 8 Gen3 Leading Edition, which can be regarded as the most powerful mobile phone chip in the current Android camp.Specifically, the CPU frequency of the Snapdragon 8 Gen3 Advanced Edition has been increased from a maximum of 3.3GHz to a maximum of 3.4GHz, and the GPU has been increased from 900MHz to 1GHz. This means that the performance ceiling of the Z60 Ultra Advanced Edition will be higher, with an AnTuTu score of 2.33 million, and it can smoothly run high-load large-scale mobile games such as Star Dome Railway and Genshin Impact.
(Photo source: Nubia)
Compared with the Z60 Ultra leading version with its extreme chip performance and full-screen solution, the Z60S Pro appears to be more pragmatic, targeting a more popular young user group.
Let's start with the appearance. The front of the Z60S Pro is equipped with a centered hole-punch full-screen display, 6.78 inches, 1.5K resolution, 120Hz refresh rate, and 1200 nits peak brightness. Overall, except for the slightly lower peak brightness, the parameters of this screen are relatively balanced.
The back of the phone uses the popular circular camera design, with three lenses arranged in a circle. Its three rear lenses have the same product concept as the Z60 Ultra Leading Edition, namely 50MP ultra-wide-angle + 50MP wide-angle main camera + 8MP telephoto.
(Photo source: Nubia)
In terms of other configurations, the Z60S Pro is equipped with the previous generation flagship chip Snapdragon 8 Gen2. Although its performance is not as good as Snapdragon 8 Gen3, its overall performance is still very strong today, especially its GPU performance, which is stronger than many sub-flagship chips. Therefore, it is still very appropriate to let Snapdragon 8 Gen2 serve as the dessert chip of the sub-flagship.
In addition, the Z60S Pro has a killer feature, which is that it supports satellite communication functions, including satellite calls and two-way text messages.The official said that this mobile phone is equipped with an independent satellite chip, ultra-high precision antenna, Lingxi antenna matrix, etc., which can enhance satellite search speed and call clarity.
Its satellite SMS supports free editing of 140 characters, and the user experience is very similar to ordinary SMS. It can send location information and specify Blue Sky Rescue or emergency contacts, which is very useful in extreme situations.
(Photo source: Nubia)
Another major feature of Nubia's event this time is that it has a high AI content. When introducing almost every function, the corresponding AI term pops up. This shows Nubia's determination to make full efforts in AI.
The two new models, Z60 Ultra Leading Edition and Z60S Pro, are fully equipped with Nubia's AI achievements. First of all, Nubia's self-developed Nebula AI large model brings powerful AI capabilities and comprehensive AI functions, including AI two-way call real-time interpretation, magic elimination, summary extraction, and two-dimensional wallpaper generation.
(Photo source: Nubia)
Among them, Xiao Lei is more interested in AI two-way real-time interpretation. In fact, many mobile phones with AI as a selling point have this function. However, the special thing about Nubia mobile phones is that its real-time interpretation can be used not only when making calls, but also in WeChat and QQ apps. The scenarios can be said to be very wide. At present, Nubia mobile phones are probably the only ones that can do this.
It can be seen that the AI function of Nubia mobile phones has penetrated into every aspect of the system experience. In addition to the above, Nubia has added AI technology in multiple dimensions such as imaging, battery life, games, satellite communications, etc. to enhance the experience.
Moreover, the AI functions of Nubia mobile phones are implemented around their target audience. Nubia's current main target group is young users who have certain requirements for products. Nubia's strategy is to adapt and optimize according to their needs. For example, according to the current tourism boom, it launched the "Best Travel Partner for You" scenario, which packs AI-related functions such as game assistant, smart map expansion, and screen translation.
Xiao Lei believes that Nubia's AI strategy is relatively pragmatic, closely adhering to mature daily functions, allowing ordinary users to truly feel it in actual use.
Finally, let’s take a look at the prices. The Z60 Ultra Leading Edition 12+256GB is 4299 yuan, 16+512GB is 4699 yuan, 16+1TB is 5299 yuan, and 24+1TB is 5999 yuan.
(Photo source: Nubia)
Z60S Pro 8+256GB is 2999 yuan, 12+256GB is 3299 yuan, 16+512GB is 3699 yuan, and 16+1TB is 4299 yuan.
(Photo source: Nubia)
In general, the two new flagship phones of Nubia are quite distinctive. The Z60 Ultra leading version has the best performance and an under-screen camera solution that is rare in the current flagship market. Both the appearance and configuration have reached the first-tier level in the industry. The Z60S Pro has also made a difference in its 3,000 yuan price segment. Supporting the satellite call function gives it a killer feature that its competitors do not have, which can impress many users who have travel plans and need imaging and satellite functions.
Of course, there are too many players in the current flagship market, and almost every brand has come up with its own killer product. The market competition can be said to be quite fierce. Whether Nubia's new flagship product can successfully break through will take more time to verify.
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