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The scale of B station's authorized IP is approaching 100 billion yuan, with more than 2,100 TV series and nearly 10,000 comics

2024-07-23

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IT Home reported on July 23 that Bilibili Vice President Zhang Shengyan revealed at the Second Licensing Ecosystem Conference that from 2019 to the present, the total number of Bilibili authorized IPs has accumulated to nearly 200, the number of cooperative brands has exceeded 500, and the number of authorizations has accumulated to more than 1,600 times.

He pointed out that the scale of Bilibili's licensing business has grown from tens of billions of market transactions to hundreds of billions of market transactions, and has achieved full IP category coverage starting from domestic creation. It has also achieved breakthroughs in many emerging fields such as the combination of documentaries and catering, virtual artists, and brand image IP.


Hui Chunxiao, content operations expert at Bilibili Documentary Center, also shared the development of Bilibili's documentary business: Since 2016, Bilibili has become one of the largest documentary producers and broadcasting platforms in China, and documentaries have become Bilibili's second largest professional video content category.

Kang Kang, the senior copyright director of Bilibili Animation Center, shared with the guests on the scene two sections: Japanese animation and virtual artist VirtuaReal.Bilibili has been introducing genuine animation dramas since 2013 and has now become the largest Japanese animation broadcasting platform in China.In addition to the more than 2,100 existing anime works, a certain number of new anime will be introduced steadily every quarter.

Zhang Xiao, senior editor of Bilibili Comics Division, said that Bilibili Comics currently has nearly 10,000 works in reserve and has also opened up the distribution of comic content across the entire B station ecosystem.

Li Haoling, general manager of Bilibili Animation Center and chief director of the New Year Greetings, said that this year B station plans to build the Year of the Snake New Year Greetings into a window that can better present the history and cultural heritage of China (IT Home Note: B station’s New Year Greetings is positioned as the "ACG Spring Festival Gala").