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Cailianshe | New Consumer Daily, July 22 (Researcher Liang Youyun),The share price of Oriental Selection, which has been in trouble recently and has been weak, has temporarily stopped bleeding.

The stock price of Oriental Selection opened higher today (22nd), and once rose by more than 11% during the day, but fell back after lunch. In the end, the stock price of Oriental Selection closed at HK$11.72 per share that day, with a single-day increase of 7.72%, and a total market value of HK$12.09 billion.

Last Friday, Oriental Selection once faced a single-day plunge of more than 5%. Since July, the company's stock price has been fluctuating at a low level for a long time. The complex performance of market sentiment also reflects the current complex situation of Oriental Selection to a certain extent.

Dong Yuhui “starts his own business”?

Just last weekend, one of the core live broadcast teams under Oriental SelectionDue to the expansion of scale, "Yuhuixingxing" has completed the overall relocation from New Oriental headquarters to the new office area.During the relocation period, a large number of Dong Yuhui's fans flocked to the new office address to watch, and many fans sent flower baskets and cakes to the new office as a blessing. Online, more than 100,000 netizens visited his new office through the live broadcast room.

On the evening of July 21, the "self-employed" Yuhui Tongxing live broadcast team completed the first live broadcast of the new office address, ranking first on the Douyin live broadcast sales list that night. According to statistics from the third-party platform Feigua,The live broadcast on the evening of the 21st led to an increase of 167,900 followers on the Douyin account "Walking with Hui" overnight, and the number of followers attracted through the live broadcast room reached 147,000, setting a new record for the number of followers gained in a single day in the past month.

In the first live broadcast in the new office, Dong Yuhui thanked Yu Minhong for his support for "Walking with Hui" many times. Dong Yuhui said,Since the account first broadcast on January 9, whether it was the hasty renovation and launch of the old live broadcast room or the various tasks in the new office, it was inseparable from the strong support of Yu Minhong.

According to the New Consumer Daily,The new office address includes a more complete live broadcast work area, including a largest interview area, two large live broadcast rooms, and a photo studio.In addition, the new office area has added more humane spaces such as bookshelves, lounges, and mother-and-child areas.

Earlier reports showed that Huitongxing's new office address is located in another building in the same park as New Oriental - the Internet Finance Center in Haidian District, Beijing. The team rented an entire floor of office space with a total area of ​​over 2,000 square meters.

As early as the beginning of April, the team had already selected a new office address and announced their intention to relocate. Dong Yuhui also revealed in a live broadcast that the rent for the new address increased five times compared to the original address, and the team's operating pressure increased sharply.

With the opening of the new live broadcast room and the improvement of team building, it is expected that Dong Yuhui will also devote all his efforts to the construction of the live broadcast room and team. According to Dong Yuhui in the live broadcast room in June this year,Its team size has grown from about 70 people when it was first established in January to about 150 people today, with a relatively complete organizational structure including legal affairs.

According to the news when the Yuhui Xingxing team was first established, the company's personnel appointment rights are still connected with Dongfang Selection, and Dong Yuhui has the authority to motivate and manage the team. In the recent live broadcast, the face of a new anchor appeared in Yuhui Xingxing.

It's not easy for Dong Yuhui to continue his momentum

Despite the new costs, Dong Yuhui publicly expressed his dissatisfaction with his identity as an anchor and the title of internet celebrity in June. However, the sales growth of Dong Yuhui and his peers continues to bring new topics to the industry.

On the evening of July 15, Dong Yuhui came to Huawei's headquarters in Songshan Lake, Shenzhen, and conducted a live interview with Richard Yu, Huawei's executive director and chairman of the Terminal BG. This live broadcast earned both word of mouth and sales.

Statistics show thatOn that day, the live broadcast room with Huixing sold more than 100 million Huawei products, 4,000 Huawei Mate60 Pro with a starting price of 6,999 yuan were sold out. The account of Yuhuixing also gained nearly 150,000 followers overnight.

In comparison, the daily sales of Yuhui Tongxing's live broadcast room are generally between 10 million and 20 million yuan, and the daily increase in fans is around 20,000.

However, due to Huawei's sudden and drastic adjustment of product prices, the Huawei Pura 70 series, which has been on sale for half a year, has been reduced by more than 500 yuan, attracting a large number of complaints from consumers in the live broadcast room who purchased it at the original price.

Dong Yuhui had to apologize in the live broadcast room and said that the price difference refund had been negotiated with Huawei, and consumers who purchased from the live broadcast room could communicate with customer service to refund the price difference. The timely apology and refund restored the reputation of the "Traveling with Hui" account, and the negative controversy did not expand.

At the same time, the Oriental Selection Live Room is also actively innovating live broadcast content, but the overall operation is still not optimistic.

On July 12, the Dongfang Selected Anchor Team participated in the Global Contribution Development Action Forum held by the National International Development Cooperation Agency, and hosted the relevant digital economy live interviews throughout the entire process. In the live broadcast room, the Dongfang Selected Anchors held talks with executives from several African countries, promoting local tourism and specialty products, and bringing a novel live broadcast experience to many netizens.

According to Feigua statistics,On the day of the live broadcast, the Oriental Selection account gained more than 120,000 followers, and the total number of fans once rose back to 30 million.However, the momentum of increasing followers did not continue after the live broadcast. In the following days, the Douyin account of "Oriental Selection" still steadily lost about 10,000 followers every day, because the increase in followers due to special activities was still a minority of cases.

On July 22, the Oriental Selection live broadcast room announced that its anchor "Jingwen" will bid farewell to the live broadcast room this week and plans to pursue his own music dream. Although his popularity has not exploded, just a week ago, Jingwen, as one of the core anchors of Oriental Selection with strong English communication skills, also participated in the digital economy live interview meeting and performed well.

As of press time, the total number of fans of Oriental Selection's Douyin account fell below 30 million again, falling back to 29.905 million; the total number of fans of Yuhui Xingxing was 21.405 million; and the total number of fans of Dong Yuhui's personal account was 26.354 million.