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"Science and Technology Innovation Board Daily" July 22 (Reporter Huang Xinyi)Recently, Huawei officially announced that the price of the entire Pura 70 series will drop by 500-1000 yuan. This news is like a bombshell, which has caused widespread discussion among consumers. Many consumers who have purchased the Pura 70 series said that they were "backstabbed" and formed several 500-person groups for this purpose. One of the groups that the reporter is in is named "Huawei, give me back 800 yuan."

A person from the consumer electronics industry chain told the reporter of "Science and Technology Innovation Board Daily" that the price cut was because although the sales volume of the Pura70 series increased by more than 100% compared with the P60 series, it was still lower than expected.

▍Dong Yuhui apologized and refunded the price difference

Specifically, the Pura 70 standard version and information version have been reduced by 500 yuan, with the starting prices being 4999 and 5099 respectively; the Pura 70 Pro and Pro+ have been reduced by 800 yuan, with the starting prices being 5699 and 7199;

The Pura 70 Ultra, as the high-end flagship in the series, has the largest price reduction of 1,000 yuan, with a starting price of 8,999.

It is understood that if you purchase Pura 70 series mobile phones on e-commerce platforms such as Huawei Mall and Taobao, the price difference can be refunded through a 7-day guarantee, but you will not be able to enjoy this discount if the time limit is exceeded.

Another consumer who just bought a Pura 70 series mobile phone at an offline store complained that the store did not promise to guarantee the price.

"I only bought it six days ago and it's already reduced by 800 yuan. And because I bought it offline, I can't guarantee the price. Can I really be open-minded when faced with something like this?" said a consumer.

To this end, many consumers who have purchased the Pura 70 series have formed a group of 500 people, hoping to make up the price difference by complaining to e-commerce platforms and other channels.

It is worth mentioning that two days before Huawei announced the price cut, Huawei's executive director Yu Chengdong appeared in Dong Yuhui's "Walking with Hui" live broadcast room and launched the biggest recent promotion for the Pura70 series. In this live broadcast, the number of online users reached 600,000, and more than 100 million yuan worth of Huawei products were sold.

Regarding Huawei's unexpected price cut, "Traveling with Hui" said that netizens who bought Huawei's corresponding products in the live broadcast room on the 15th can go to Huawei customer service to get a refund for the price difference. If there are any problems during the refund process, they can contact the customer service of "Traveling with Hui". They also expressed their apologies for the inconvenience caused by this matter.

In addition, Dong Yuhui also responded to the "Huawei mobile phone price reduction" during the live broadcast. Dong Yuhui said that this price adjustment was an internal behavior, and the price adjustment across the country was not known to the Huawei person in charge who had previously contacted Huawei at the Huawei special event.

▍Price reduction may be due to sales volume not meeting expectations

The reporter noticed that Apple and Samsung had previously launched price reduction activities in China. On May 20 this year, Apple's Tmall Apple Store official flagship store adjusted the prices of the iPhone 15 series to varying degrees, with a maximum discount of 2,250 yuan.

but,Compared with the direct price reduction on Huawei's official website, the price of the iPhone 15 series on Apple's official website has not dropped, but the third-party channel platform has given preferential policies.，

"The price reduction on the official website is different from that on platforms like Pinduoduo. The prices on Apple and Samsung official websites have always been strong. Before Huawei's official price adjustment, Pinduoduo's price had already dropped by more than a thousand yuan. Do you think there is such a big deal? The official price drop is the reason why everyone has opinions." A Huawei user complained.

A person from the consumer electronics industry chain told the reporter of "Science and Technology Innovation Board Daily" that the price reduction was because Huawei's Pura70 series did not sell as well as expected.

Well-known consumer electronics analyst Ming-Chi Kuo once predicted that compared with the Huawei P60 series released in 2023, P70 shipments are expected to increase by 230%, reaching 13 million to 15 million units; if demand slows down in the first half of 24, it is also expected to increase by 150% year-on-year to 10 million to 12 million units.

According to an insider of Huawei Terminal who revealed to the "Science and Technology Innovation Board Daily", since the Pioneer went on sale on April 18, the shipment volume of Huawei's entire Pura70 series has increased by 125% year-on-year compared to the P60 series.

That is to say, although the Pura70 series has grown by 125% compared to the P60 series, it has not yet reached the minimum 150% growth predicted by analysts.