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Focus|Yonex surprises with cross-border collaboration, joins hands with Starbucks to kick off summer carnival

2024-07-22

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On July 20, YONEX and Starbucks jointly created a flash event, "Celebrate the Court" at Taikoo Li Sanlitun, Beijing. YONEX brand spokesperson Lin Dan made a surprise appearance and competed with Starbucks baristas on the spot. Starbucks baristas also invited Lin Dan to taste the summer special sparkling wine flavor cold brew and butter beer flavor Mianyun Latte. Connecting each other through badminton and coffee, and bringing people closer together, is also the significance of this cooperation.


On the day of the event, YONEX announced a cross-border cooperation with Starbucks China, and launched the "Starbucks × YONEX" limited edition co-branded racket for the first time: NANOFLARE STARBUCKS. The co-branded racket has two designs, with gold powder and green brown as the color scheme. The two rackets of different styles represent the collision and fusion of the two brands. The racket "Powder Wing" with gold powder as the main color, its macaron color is matched with gentle sub-gold, showing youth and vitality, and more in line with the Youth represented by the YONEX LOGO; the racket "Starlight" with green and brown as the main color, with green as the main color of Starbucks and YONEX as the base tone, matched with coffee brown, showing the classic and precipitation of the two brands.



NANOFLARE STARBUCKS is a series of rackets that are inspired by electric light, symbolizing the speed and power of hitting the ball. The all-carbon one-piece molding and lightweight design enhance flexibility and control, allowing you to swing the racket lightly on the court, suitable for beginners and intermediate players. The racket is now available in Starbucks stores nationwide in the form of star gift packs.


The "Celebration Court" located in Sanlitun will also host various lively and interesting lectures, games and other activities from now until the 28th. We look forward to all fans who love coffee and badminton to come and check in and participate, celebrate sports together, and toast to sweat!

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