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The Global Licensing Expo Shanghai (LEC) was recently held at the National Exhibition and Convention Center. In this annual event about IP copyright and commercial innovation, Chaomang Ecology made its debut with 20+ IPs and exchanged and cooperated with global peers.

Relying on the ecological support of Hunan Radio and Television, Xiaomang E-commerce has deeply integrated media content with e-commerce business, opening up an innovative development path. With the IP link of "content + marketing + product realization" as the core, it implements a vertical operation strategy. It accurately anchors the Z generation as the core consumer group and successfully gathers a group of young users with high purchasing power and strong loyalty. Facing this market full of vitality and personality, Xiaomang E-commerce innovatively integrates emotional elements into products, deeply explores and operates diversified circle culture, and creates a shopping feast that touches the heart for young users.

The core of Xiaomang's e-commerce strategy is to operate each community in a refined manner from the three dimensions of popular IP, original content and trendy artists. Based on the deep insight into the characteristics of each circle and the accurate grasp of user needs, it accurately pushes high-conversion products, accurately snipes the "heart-beating moments" of young people, and focuses on creating "trendy consumption hotspots" exclusively for the young generation. Jump out of the traditional shelf-style or interest-oriented e-commerce framework, and instead stimulate emotional resonance through content, to achieve deep resonance and companionship with young consumer groups.

It is understood that in the second half of the year, Xiaomang E-Commerce will start commercial cooperation on key variety show IPs such as "Breaking the Thorns 4", "Chinese Restaurant 8", "Escape the Room 6", and "Journey into the Geography Book 3". At the same time, many film and television dramas such as "Water Dragon Song" and "National Beauty" are also being launched.