2024-07-21
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Hengyu from Aofei Temple
Quantum Bit | Public Account QbitAI
iPhone doesn't allow phone calls to be recorded, so entrepreneurs add a GPT version of the recording "physical plug-in" to it!
On the foreign crowdfunding platform Indiegogo, aThe "AI card recorder" that can be attached to the back of the iPhone can be connected to the large model, sold for $6 million.
(Sales across the network are said to exceed $10 million.)
At this year's CES, Microsoft CEO Satya Nadella even went to the booth of this product to take a look.
This AI hardware, called Plaud Note (hereinafter referred to as Plaud), broke the category record with a crowdfunding result of US$1.1 million when it was first launched; the sales volume during the entire pre-sale stage was nearly US$6 million.
After the launch of regular retail in early 2024, paid subscription performance has also soared, with more than 100,000 units delivered so far.
Like Rabbit, Humane, and Ray-Ban Meta glasses, it is a well-deserved hit in the field of AI hardware.
Why?
Probably because:
It's literally "born for iPhone".
And if you don’t dig it up, you won’t know——
The team behind this AI hit product is actuallyA startup company in Shenzhen, China。
Let’s take a look at what Plaud looks like:
It is card-style, about the size of an ID card, quite thin (0.29cm), and can be magnetically attached to the back of the phone.
After being sucked onto the phone, the most important function isrecording。
Official data shows that Plaud's battery capacity is 400mAh. When fully charged, Plaud can record continuously for 30 hours and can record and store approximately 480 hours of audio data.
Plaud has three microphones, one of which is a vibration conduction sensor (VCS), and the other two are air conduction sensors for collecting external ambient sound.
Vibration Transmission Sensor supports Plaud'sCall recording mode, using solid-state vibrations to record.
There is no need to install new apps in the system or obtain authorization.
It solves the problem of "iPhone phone calls cannot be recorded" in a very external way.
However, this recording method also has relatively strict conditions. For example, Plaud must be close to the phone during recording and cannot wear headphones.
The air conduction sensor is responsible for theRecording of external environment, which is no different from an ordinary voice recorder.
Recordings in both modes have AI noise reduction.
While recording, Plaud's phone had a built-in application that allowed for simultaneous interpretation, and it even had a timeline.
This is basically the standard configuration of dictation hardware at present.
After recording, Plaud willOrganize, refine and summarize the recording content through the big model。
The system is currently equipped with GPT-4o, and earlier this month, the new global leader in large models, Claude 3.5 Sonnet, was also connected.
Using big model capabilities, Plaude can organize text content in nearly 60 languages into mind maps, notes, diaries, etc.
The only two buttons on the Plaud card recorder are used to control the recording start and mode switching.
However, some consumers who have purchased it have responded that although it is very portable and has a good scene,If there are multiple people talking, Plaud can hardly tell who said which sentence.……
It can be perceived that the product logic of Plaud is similar to that of iFlytek's recording headphones and Ray-Ban Meta smart glasses:
In the field of AI hardware, we are not trying to replace mobile phones, but are willing to make some changes to existing products.。
And what’s interesting is that Plaud’s business model chooses “both & both”.
that is,Both hardware and software are charged。
Multiple e-commerce channels show that the price of the Plaud recording card is around RMB 1,100 (approximately RMB 700 during the crowdfunding period).
At the same time, the built-in capabilities require a paid subscription to use. During the crowdfunding period, the fee is US$9.9/month. The reason may be that the price of calling the GPT interface is actually quite high.
Now that we have talked about the product, let’s take a look at the team behind it.
The company behind Plaud is calledShenzhen Jizhi Connection Technology Co., Ltd.。
Qichacha shows that the company was founded at the end of 2021 (Plaud was first launched last summer).
Legal representative of the companyXu Gao, is also the co-founder and CEO of Wisdom Connection.
Quantum位 learned that Xu Gao is a serial entrepreneur and also an investor. Public information shows that Xu Gao "has more than 10 years of investment experience in the technology industry and overseas markets."
At previous external events, Xu Gao expressed his positioning and views on Plaud.
The essence of consumers' use of recording equipment is not to record audio itself, but to obtain information.
Plaud only has two public accounts that have been pushed, which also reveal a little information about the team:
One More Thing
Apple users are not able to record phone calls, which makes some people happy while others worried.
Plaud is targeting this bug.Patching with AI hardware。
However, at Apple’s WWDC 24 developer conference last month, Apple announced that the iOS 18 operating system will introduce new Apple Intelligence features.
It allows users to record or transcribe calls by clicking the record button in the Notes or Phone app.
In addition, Apple Intelligence can automatically generate information summaries of recordings.
Apple also said that when the call recording feature is enabled, all call participants will receive a reminder.
However, the specific situation has not yet been detailed, and we may have to wait until iOS 18 is officially released before we know what the actual experience is like.
anyway,If Apple adds a recording function itself, third-party accessories will not survive by “having what others don’t”, but by providing a better experience.
Reference Links:
[1]https://www.indiegogo.com/projects/plaud-note-chatgpt-empowered-ai-voice-recorder--2#/
[2]https://www.apple.com.cn/ios/ios-18-preview/
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