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In July, the wine aroma filled the Aobu Wine Valley, and the scenery was picturesque. On July 18, the JD & Xijiu 2024 Customized Sealing Ceremony was successfully held in the Xijiu Sealing Winery.

JD.com & Xijiu 2024 Customized Sealing Ceremony Site

Zhao Yu, Vice President of JD Group and General Manager of the Liquor Business Department of JD Retail Supermarket Division, and Wang Diqiang, Deputy Secretary of the Party Committee, Vice Chairman and Deputy General Manager of Xijiu Group, attended the event and delivered speeches. Wang Nan, Head of Liquor Procurement and Sales of JD Retail Supermarket Division, Jiang Maoping, Assistant to the General Manager of Xijiu Co., Ltd., Hu Jianfeng, Technical Director, heads of relevant units of JD Retail Supermarket Division and Xijiu Co., Ltd., relevant heads of Xijiu E-commerce Information Industry Company, and media representatives gathered together to witness the 2024 Customized Sealing Ceremony of JD & Xijiu.

Zhao Yu delivered a speech

Zhao Yu said that Xijiu is a leading domestic sauce-flavored liquor company. In recent years, it has been actively enterprising and innovative, and has become one of the leading domestic liquor brands. JD.com is a long-term strategic partner of Xijiu. The two sides have continuously deepened their cooperation and created milestones together. This year marks the 21st anniversary of JD.com's involvement in e-commerce. JD.com has customized 21 jars of sealed wine to present a special gift to consumers, allowing consumers to know Xijiu, taste the quality of Xijiu, and feel the beauty of Xijiu through the JD.com platform. In the future, JD.com will continue to cooperate with Xijiu's brand strategy and sales rules. The two sides will deepen cooperation, actively innovate, and work together to make new contributions to the development of China's liquor industry.

Wang Diqiang delivered a speech

Wang Diqiang fondly recalled the deep friendship between Xijiu and JD.com and the fruitful results achieved in the process of cooperation. He said that JD.com Retail is committed to creating the ultimate shopping experience for users, and Xijiu is focused on brewing good wine for consumers. The two sides have the same goals and concepts. They have fought side by side for eleven years and have written a beautiful chapter of mutual benefit and win-win. Looking to the future, Xijiu will always cultivate the Junpin culture, take "quality is life" as its creed, guard the quality with ingenuity, and provide good service with heart. Xijiu promises that every jar of wine is a quality responsibility and every glass of wine has a unique fragrance. I hope that Xijiu and JD.com will continue to expand all-round and multi-dimensional cooperation with the firm determination to move forward in the same direction, and jointly move towards a brilliant future of high-quality development.

Zhao Yu (first from left) and Wang Diqiang (first from right) jointly signed the seals for JD.com & Xijiu's 2024 customized jars.

With traditional Chinese style as the guide and Han dance as the medium, in the strong atmosphere created by the dance performance "Nafu", the 2024 customized sealing ceremony of JD.com & Xijiu officially began. Zhao Yu and Wang Diqiang jointly took the stage to sign the 2024 customized sealing ceremony of JD.com & Xijiu.

After the sealing, the Xijiu wine also started its journey through time. The precipitation of time and the years of cellaring will give it a long-lasting charm. The deep friendship between Xijiu and JD.com is just like these jars of customized sealed wine, elegant and mellow, with a long-lasting fragrance.

JD.com & Xijiu 2024 Customized Sealing Ceremony Site

Only by connecting with each other from the heart can we achieve long-lasting friendship. From Xijiu’s entry into JD.com in 2013, to the strategic agreement reached in 2020, to Xijiu’s record sales of 1.228 billion yuan on JD.com in 2023, Xijiu and JD.com have worked together for eleven years, helping each other, achieving mutual benefit and win-win cooperation, and have achieved remarkable results in product development, brand promotion, digital marketing and other fields, and the cooperation has been fruitful. The JD.com & Xijiu 2024 Custom Sealing Ceremony was successfully held, and the cooperation between the two parties has been further advanced and the friendship has been sublimated again, creating more possibilities for cooperation between the Xijiu brand and the JD.com platform. In the future, the two parties will continue to work together and make efforts in the same direction to meet the consumers’ yearning for a better life with high-quality Xijiu and better services, and jointly create a better future for the liquor industry.