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In the global economic landscape at the beginning of the 21st century, traditional industries are often seen as synonymous with weak growth and lack of innovation. However, the rise of De Rucci, the leader of China's mattress industry, has provided a new perspective and inspiration for the transformation and upgrading of traditional industries in China and even the world. The story of De Rucci mattress is not only a struggle history of a brand from scratch and from weak to strong, but also a typical case of traditional industries achieving breakthroughs through innovation leadership and supply chain collaboration in the global competition.

In 2004, De Rucci was born when China's furniture exports were facing severe challenges. Faced with the heavy pressure of the US furniture anti-dumping case, enterprises in the Dalingshan industrial cluster in Dongguan woke up and began to explore new paths of branding and high-end development. With many years of experience as a brand agent, Wang Bingkun, the founder of De Rucci, keenly saw the potential of the high-end market and resolutely decided not to follow the old OEM path, but to insist on cultivating his own brand. This decision not only demonstrated De Rucci's innovative courage and forward-looking vision, but also laid a solid foundation for its subsequent development.

In terms of product development, brand building, channel construction and marketing, De Rucci has always insisted on innovation-driven development. It does not just imitate overseas giants, but has formed its own unique competitive advantage through learning, absorption and re-innovation. Especially in the value proposition of sleep technology, De Rucci is at the forefront of the industry and has successfully achieved a gorgeous transformation from following to leading.

Many hands make light work, and this is especially true for businesses. The success of De Rucci is inseparable from the support of the overall empowerment of China's manufacturing industry. In terms of supply chain collaboration, De Rucci fully utilized the supporting efficiency of the mechanical and electronic industry network in the Pearl River Delta region and established close cooperative relationships with many domestic suppliers. This supply chain collaboration not only improved production efficiency and product quality, but also reduced costs and enhanced De Rucci's market competitiveness.

The cooperation with domestic suppliers is not only reflected in the support of hardware equipment, but also in the co-creation of software services. De Rucci can respond quickly to market demand and adjust product strategies, thanks to its efficient decision-making-execution feedback mechanism. Behind all this, it is inseparable from the strong support and flexible response of domestic supply chain companies.

It is worth mentioning that the rise of De Rucci is also a vivid embodiment of entrepreneurial spirit. Founder Wang Bingkun stationed at terminal stores as an ordinary customer to gain a deep understanding of market demand. This down-to-earth approach not only improved decision-making efficiency, but also reflected his high sense of responsibility and mission for the future of the company. It is this entrepreneurial spirit that has stimulated the innovative potential of the De Rucci team and promoted the sustainable development of the company.

After 20 years of hard work, De Rucci has shown us new possibilities for traditional industries in the global competition. It tells us that as long as we dare to innovate, break through and collaborate, traditional industries can also be full of vitality and vigor. De Rucci's successful experience not only provides valuable reference for the transformation and upgrading of traditional industries, but also contributes important strength to the innovation of Made in China. In the future development, we have reason to believe that more and more companies like De Rucci will emerge and jointly write a new chapter for China's traditional industries.