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From July 17 to July 19, the 23rd CBME Maternity, Baby and Children's Expo was held in Shanghai. The exhibition scale reached 320,000 square meters, with more than 4,500 high-quality brands participating and more than 100,000 visitors. CBME International Maternity, Baby and Children's Expo is a world-renowned trading platform for maternity, baby and children's products and services. Since its establishment in 2001, it has been successfully held for 22 sessions. As a forward-looking platform in the industry, CBME provides a platform for professional buyers, manufacturers, distributors, suppliers and business partners to communicate, cooperate and capture business opportunities. This year's exhibition is themed "New Maternity and Baby - More Than Maternity and Baby", covering all categories of maternity and baby products, and expanding to categories such as family nutrition products, snacks, household cleaning and daily chemicals, outdoor parent-child, and medium and large children's products.

Bright Dairy Signing Ceremony——New Cooperation, New Opportunities

At this exhibition, Bright Dairy held a grand dealer signing ceremony, which attracted the attention of many industry insiders and media, and demonstrated the brand influence and market appeal of Bright Dairy.

At the signing ceremony, Bright Dairy reached a strategic cooperation agreement with three outstanding companies, opening a new chapter of win-win development. Zhao Zhenyang, general manager of Qingdao Aishi Nutrition Technology Co., Ltd., He Kanghui, general manager of Hangzhou Tantu Gaoge Trading Co., Ltd., and Zhao Xiaoqiong, founder of Bepel (Shenzhen) Supply Chain Co., Ltd., formally signed with Bright Dairy. The addition of partners will help Bright Dairy further expand its market, achieve resource sharing, and complement each other's strengths. Bright Dairy will work with its partners to consolidate and expand its influence in the maternal and infant market and provide more consumers with high-quality products and services.

Bright Dairy launches new A2 milk product series

As consumers born in the 1990s and 1995s gradually become the main force in the maternal and infant consumer market, the new generation of parents has significant differences in consumption habits and feeding concepts from the previous generation. They have more stringent requirements for the quality of infant formula. In order to meet this demand, Bright Milk Powder has launched a new A2 milk source product series, including Bright Pasture A2 Milk Source Edition, Bright Zhiyou A2 Milk Source Edition, and Bright Youyou A2 Milk Source Edition, which comprehensively improve the quality and nutritional value of infant formula.

Bright Dairy A2 Milk Source Edition - Upgraded absorption, dual beneficial effects

On the basis of the affinity A2 β-casein, a new generation of patented OPO is added to help upgrade absorption; 36 times the probiotics, double prebiotics combination, and a formula combination of A2 β-casein + 5 times lactoferrin are used to achieve more affinity for benefits and protection.

Bright Dairy A2 Milk Source Edition - Small molecules, more compatible

Not only has the rare A2 milk source been upgraded, but the main theme is "small molecules, better matching". This product contains rich α-lactalbumin + CPP, dual small molecule nutrition, as well as rare milk fat globule membrane + milk-derived bird's nest acid, a new generation of patented OPO, native affinity, and comfort as before.

Bright Dairy A2 Milk Source Edition - Comprehensive nutrition, friendly absorption

Bright Dairy's A2 milk source version is made from carefully selected fresh A2 raw cow's milk. It not only contains A2 β-casein, but also adds a new generation of patented OPO, CPP+lutein+five types of nucleotides, which are easier to absorb and more friendly.

Bright Milk Powder not only has strong product power, but also has the brand support of Bright Dairy. The rare A2 milk source of Bright Infant Formula A2 comes from Bright Dairy's Bright Rich Ecological Ranch at 47° North Latitude, which has been awarded the Global Good Agricultural Practices Certification (GGAP). Bright Dairy uses the Sanger gene detection method to select cows with A2 β-casein genotypes to ensure the purity of the cows' bloodline. Bright Rich Ecological Ranch is only six kilometers away from the factory. Raw milk is squeezed out to produce milk powder, and the fresh milk direct injection process retains the fresh nutrition in the milk source to the greatest extent.

Against the backdrop of declining birth rates around the world, the market landscape of the maternal and infant industry is being reshaped. The CBME Maternal and Infant Exhibition provides a platform for Bright Dairy to demonstrate its strength and expand cooperation. Through this exhibition, Bright Dairy not only demonstrated its leading position in product innovation, but also further strengthened its competitive advantage in the market. In the future, Bright Milk Powder will continue to be consumer-oriented, leverage the strong potential of its parent brand, provide high-growth, high-quality products with great potential for maternal and infant channels, provide more high-quality choices for the majority of maternal and infant consumers, and continue to lead market development.