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Xiaomi's beautiful product manager dares to speak out on the three major pain points of the industry

2024-07-18

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Xiaomi MIX Flip can be said to be a five-year effort, because the official project was launched five years ago, and it has gone through hundreds of solutions before it has its current form. And it was made after summarizing the industry's experience in vertical folding screens. During this process, Xiaomi's beautiful product manager Wei Siqi has experienced similar products from other competitors.



According to her, she was tortured after using a competitor's small folding screen for a week, and she also found three obvious pain points of similar products from competitors.

Pain point 1: The battery life is too poor

This has always existed in the small folding screen industry, because in order to be thin and light, the battery must be small. Some vertical folding screen batteries are even only 3700 mAh, which is simply not enough for the current consumer usage intensity. According to her, she has to charge it three times a day, which is totally unbearable;

Pain point 2: Poor performance and poor gaming experience

Before Xiaomi MIX Flip, only Samsung used the flagship processor of the year in the vertical folding screen field. Products of other competitors either used the outdated flagship processor of the previous generation or directly used mid-range processors. If the performance is not up to par, the gaming experience will definitely not be good. This principle is understood without any explanation.

Pain point 3: External screen is not practical

Wei Siqi said that the vertical folding screen external screen of other companies can be used as a trial, but it is not suitable for regular use. This is actually easy to understand. The size of everyone's external screen is relatively small, and there is no corresponding optimization. Some can only see some regular notifications and simple information. It is impossible to have a better experience, so you can only open it and use it.



Xiaomi Mi MIX Flip has made all improvements to the pain points of the current small folding screens. For example, it is built on Qualcomm Snapdragon 8Gen 3 processor, and is currently the only vertical folding screen phone that uses this processor besides Samsung Galaxy Z Flip6. Its external screen is 4.01 inches, and the external screen also has independent microphones and earpieces. It can be used as a 4.01-inch regular mobile phone without opening it. The most important thing is that the surface of Xiaomi Mi MIX Flip's external screen is covered with Xiaomi Dragon Crystal Glass, which is an equal-depth four-curve design.



In addition, the built-in battery of Xiaomi MIX Flip is as high as 4780 mAh. Is it the vertical folding screen with the largest battery capacity at present? This is to solve the pain point of battery life of small folding screens, not to mention the image blessing of Leica optical system. No wonder the official dares to say "reject beautiful little waste", the watershed of the evolution of small folding screens has come.