news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Since the 2024 summer season started in June this year, up to mid-July, with the release of more high-satisfaction quality films, the popularity of the summer season, which is halfway through, continues to soar.

On July 17, the China Film Archive and the China Film Art Research Center released a survey report on the satisfaction of Chinese moviegoers since late June. "Catch the Dolls" ranked first with a satisfaction score of 85.8, "Falling into the Mortal Realm" ranked second with a score of 84.8, and the satisfaction scores of "A Small Shop at the Edge of the Clouds", "Silent Killing" and "The Customs Front" all exceeded 84 points.

The “Summer of Movies” is full of great shows, and the subsequent performance of the summer season is still promising.

The high scores of summer movie satisfaction continue to rise, and the frequent release of high-quality works has enhanced market confidence

A diversified and high-quality content supply ecosystem is an important factor in attracting users to watch movies and maintaining steady development in the current film market. The diverse films in the 2024 summer season have won recognition from the audience for their high-quality creations. Since the end of June, a total of 8 films in the satisfaction survey have scored more than 82 points, including 1 with a score of over 85 and 4 with a score of over 84. The peak satisfaction level of individual films continues to rise, effectively enhancing market confidence and helping the popularity of the schedule to steadily advance.

Specifically, the comedy film "Catching Dolls", in which the "Shen Ma Combination" teamed up again, lived up to the audience's expectations and was highly recognized by the audience for its hardcore humor and smooth story rhythm. The satisfaction score of 85.8 points was not only the highest among the surveyed films since the summer season, but also the first place among the 32 films surveyed after the 2024 Spring Festival.

The four films with a satisfaction rating of over 84 points are of different types and themes. The animated film "Falling into the Mortal World" reconstructs the story of "Cowherd and Weaver Girl" from a new perspective, the feature film "A Small Shop at the Edge of the Cloud" describes the topic of contemporary youth returning home and family emotional stories with warm and delicate brushstrokes, "Silent Killing" presents heavy social topics through a strong suspenseful approach, and "Customs Front", which focuses on the customs theme, reproduces the high-burning and passionate Hong Kong-style action scenes and stories. These films win with extreme typological creations, which meet the viewing preferences of different audiences and have received high satisfaction ratings.

In addition, two romance films of different styles, "Hourglass" and "Welcome to Me", and a feature film "Hotel Transylvania" focusing on patients and their families, all had satisfaction ratings exceeding 82 points.

The film has good viewing and dissemination performance, and "Catching Dolls" leads in many dimensions

Judging from the three major satisfaction indexes and freshness, the diverse films in the period have their own strengths in the creation of various dimensions of satisfaction. Among them, "Catching Dolls" has an outstanding overall performance, and its three major indexes and freshness are the highest scores among the summer films surveyed; among the 40 films surveyed in 2024, "Catching Dolls" scored 85.7 points in watchability and 88.2 points in popularity, ranking second and third respectively. The film's high-quality creative level and highly popular main creators complement each other.

The "new Chinese-style" animation "Falling into the Mortal World" has been highly recognized for its picture production level and story creation innovation. Its watchability and popularity ranked second among the films surveyed since the end of June, and its freshness ranked third; "The Silent Killer" has full emotional tension, which has aroused heated discussions in the market, and its thoughtfulness and popularity ranked third; "A Small Shop at the Edge of the Cloud" has a delicate and romantic style and a true portrayal of contemporary young people that are remarkable, and its watchability and freshness ranked in the top three; "Customs Front" highlights justice and responsibility on the border, and its thoughtfulness ranks second.

Different audiences have different preferences, and satisfaction evaluation rankings vary

The diversity of genres and themes of the films surveyed since late June is reflected in the audience satisfaction rating, with some films showing certain differences in ranking in different audience ratings. Among the eight films with a satisfaction rating of over 82 points, four films have the same satisfaction ranking, among which "Catch the Doll" and "Falling into the Mortal Realm" are ranked first and second in the satisfaction ratings of ordinary audiences and professional audiences respectively, "The Front" is ranked fifth, and "Welcome to My Side" is ranked seventh.

There are certain differences in the evaluations of the other four films among different audiences. Among them, the two youth-themed films "A Small Shop at the Edge of the Cloud" and "Hourglass" are relatively well evaluated by ordinary audiences, while "Hotel Transylvania" and "The Silent Killer" are relatively more popular with professional audiences. Among them, "Hotel Transylvania" has the biggest difference in evaluations between the two films, ranking 8th among ordinary audiences and 4th among professional audiences.

From the perspective of detailed dimensions, in the evaluation of ordinary audiences, "Catch the Doll" received the highest scores in seven indicators, including the story likeability, the performance of the main actors, the visual effects, and the music effects; among them, the performance of the main actors and the visual effects ranked first among the 40 films surveyed in 2024, and the non-boring index tied with "Speeding Life 2" for the first place with 84.9 points. In addition, the wonderful dialogues of "A Small Shop at the Edge of the Clouds", the profoundness of the ideas of "The Customs Front", and the communication methods of "Hourglass" all scored the highest.

In the evaluation of professional audiences, "Catching Dolls" received the highest scores in eight indicators, including genre creation, creative novelty, and performance of the main actors; among them, the wonderful dialogue and non-boringness scored first in the 2024 surveyed films, and the creative novelty ranked third. The reasonableness of the plot, visual effects, and communication methods of "Falling into the Mortal Realm", and the music effects of "Silent Killing" all ranked first.

Films that showcase traditional culture are recognized by the audience, but they still need to be empowered by multiple parties in addition to high quality

In the 2024 summer season, the animated film "Falling into the Mortal World" interpreted folk tales from a new perspective, while integrating diverse modern elements into traditional aesthetic scenes. It received a high satisfaction score of 84.8 points, ranking second only to "30,000 Miles from Chang'an" among the animated films surveyed in the 2020-2024 summer season.

The satisfaction project also investigated the Cantonese opera film "Lady Qiaoguo". The film's excavation and inheritance of traditional opera and Lingnan culture were recognized, and received a satisfaction rating of 81.9 points. What is particularly special is that professional audiences gave a high evaluation, ranking second only to "Catching Dolls"; at the same time, some of the film's highlights and lyrics received high evaluations from ordinary audiences, and the wonderful dialogue score ranked second.

These films, which showcase traditional Chinese culture with rich imagination and are dedicated to the exploration and dissemination of Chinese traditional culture, have been highly recognized by different audiences for their high-quality creations, further enriching the content type ecology of summer movies, but their performance in the box office market has been relatively flat.

"Lady Qiao" has better met the viewing needs of the opera audience, a niche group. In the early stage of its release, its market awareness was low due to the limitation of its specific genre. If it is supplemented by more targeted and refined publicity activities, its influence may spread further.

However, "Falling into Earth" has a significant advantage in satisfaction. The satisfaction and popularity indicators of "Despicable Me 4" surveyed by Radiation are 1.3 points and 6.2 points lower than "Falling into Earth", respectively. However, the film has difficulty in box office growth due to the large-scale previews of several imported cartoons and "Catch the Dolls".

It can be seen that, under the premise of ensuring the quality of creation, how to empower various aspects such as marketing and distribution to help these films "meet" more audiences is a topic that practitioners need to further explore and solve.

As high-satisfaction films of different types such as "There is a Small Shop at the Edge of the Cloud", "Customs Front", "The Silence", "Falling into the Mortal World", and "Catching Dolls" were released one after another to heat up the market, films represented by "Lady Qiaoguo" further expanded the boundaries of domestic film genres. At the same time, popular foreign films including "Despicable Me 4" enriched the viewing options. The market viewing and discussion atmosphere was warm, driving the 2024 summer box office market to show a step-by-step increase in heat; especially "Catching Dolls" activated the enthusiasm for viewing in advance with nationwide previews before its release, helping to push the single-day box office to exceed 300 million yuan again after the May Day period and 70 days later.