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This year, indifference has become the biggest topic of 618. People are no longer crazy about consumption upgrades, no longer impulsive because of discounts, and studying white-label products and peace substitutes has become a new consumption habit for many people.More and more people are beginning to announce their consumption downgrades, and everyone is evaluating whether a product is worth it more rationally than before.

But some brands told us that they are actually doing well this year, and are even growing. Perhaps we can look at this issue from another angle: people will develop different consumption habits in different cycles, and in each cycle, there are always some brands that can meet the needs of consumers.

What kind of brand can still gain the trust of consumers today and still make everyone think it is worth buying?

To explore this issueThe "2024 Golden Brand" survey is officially launched!

This is the 16th time that China Business Network has launched a "Golden Signboard" survey.This survey covers 57 categories and 1,000+ brands in 6 major life scenarios.We hope that through this questionnaire,Learn about the brands that people still insist on consuming and loving in the past year.With the help of everyone's positive and negative comments, we will jointly find the outstanding features of brands that can survive cycles and overcome uncertainties. (The results will be announced in the October issue of "First Financial Daily" magazine and WeChat public account~)

With your opinions and attitudes, the "Golden Signboard" list will be more valuable! We will also randomly select

1 respondent received:

1 bottle of Luzhou Laojiao Tequ Laojiu worth RMB 958 + 1 half-year annual subscription to the Lite version of China Business Network magazine;

1 respondent received:

A Fuanna four-piece bedding set worth RMB 598 + a six-month annual subscription to the Lite version of China Business Network magazine;

100 respondents received:

One half-year annual subscription to the Lite version of China Business Network magazine.

Tips for filling out the questionnaire:

1️⃣The brand options in the questionnaire are sorted by number-English/Pinyin first letterIf you already have your heart set on a brand in a certain category, you can think of the first letters and find them quickly.

2️⃣The questionnaire is 16 pages long, and the system will randomly assign 15 categories to each respondent.Completing a questionnaire will not take you long.However, due to the random allocation mechanism, the questionnaire system cannot dynamically save the breakpoints and resume filling, so please leave enough time to fill in the questionnaire before starting.

Finally, support again! Looking forward to your participation~

Results of previous years' selection

2023 Golden Brand List >>

2022 Golden Brand List >>

2021 Golden Brand List >>

2020 Golden Brand List >>

2019 Golden Brand List >>

2018 Golden Brand List >>

2017 Golden Brand List >>

2016 Golden Brand List>>

About the First Financial "Golden Signboard" Survey

The "Golden Signboard" corporate people's brand preference survey is an annual survey activity initiated by "First Financial Daily" magazine since 2009. It aims to sort out the most popular brands among corporate people in various industries through questionnaire surveys.

This brand preference survey, which has been held for 15 consecutive years and is selected by consumer voting, has become one of the most credible consumer market opinion surveys in the country.