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Beijing News (Reporter Wang Ziyang) On July 16, cup milk tea company Xiangpiaopiao released an investor relations activity record sheet showing that the company's sales allocation actions for the three categories of milk tea, Meco (Migu) cup fruit tea and iced lemon tea are different, and it will increase its efforts in the innovation and research and development of new milk tea products.

Yang Dongyun, president of Xiangpiaopiao, said that the company will continue to adhere to the "dual-wheel drive" strategy, promote and enhance the operating results of Meco cup fruit tea, accelerate the exploration of the iced lemon tea model, and increase efforts to complete the innovative research and development of new milk tea products, reactivate and revitalize the Xiangpiaopiao milk tea series business.

Regarding specific sales issues, Xiangpiaopiao stated that the company has formed a relatively mature sales system for its milk tea business. After the launch of new milk tea products, the company will explore new channels and sales models. Meco cup fruit tea is currently jointly operated by the full-product sales team and the ready-to-drink sales team. The company hopes to give full play to the team's synergy through optimization strategies. LAN Fang Yuan's frozen lemon tea products are currently in the stage of product and channel adaptation and optimization. The company currently mainly sells through origin channels and potential channels, and distribution channels are still being explored.

As for the peak sales season that has already arrived, Xiangpiaopiao said that the quality and quantity of frozen products will be improved this year compared with last year. At present, the company has more than 10,000 self-owned freezers, and has also purchased ice resources to realize the frozen display of ready-to-drink products. This year, the company is also trying to innovate the frozen display form of terminals, and the subsequent sales feedback needs further exploration.

Editor: Qin Shengnan

Proofread by Liu Baoqing