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According to Electric Home News, on July 15, Ben Baum, senior design director of Ideal Auto, posted a "story" through his official Instagram, showing a camouflaged photo of Ideal Auto's latest pure electric vehicle.

Judging from the pictures, the appearance of this new car is similar to Ideal's first pure electric model, the MPV Ideal MEGA, but the overall posture of the body is flatter and adopts a fastback design, which can be seen in the shadow of some crossovers or station wagons. Earlier this year, some media reported that Ideal will launch a pure electric SUV M6 (internal codename W04), which is expected to be mass-produced and delivered in March 2025. People familiar with the matter said that Ideal M6 is positioned as a pure electric 5-seater luxury SUV, benchmarking Tesla. Model Y（parameter丨picture), Wenjie M5, Xiaopeng G6 and other models. Judging from the "physique" of this camouflaged car, the car is expected to be named Ideal M8 or M9.

On March 22, 2023, Li Xiang, CEO of Ideal Auto, refuted the previously rumored preview image of the "Ideal W01" model on social platforms, saying that the position of the model lights in the preview image was incorrect. At the same time, he also announced Ideal's product planning for future pure electric models, "One whale (aircraft carrier) and five sharks (ships) form the Ideal Auto high-voltage pure electric fleet combat group."

In terms of specific models, considering that Ideal will choose the development strategy of extended-range and pure electric vehicles in parallel in the next ten years, and Li Xiang’s previous remarks such as "the efficiency of large-size SUVs as pure electric vehicles is not high, and different body shapes will be adopted for different power sources" and the product strategy of "launching one product in every 100,000 yuan range", it is not difficult to predict that pure electric models will mainly be in the form of sedans, small and medium-sized SUVs and MPVs.

Ideal's first pure electric MPV Ideal MEGA suffered a setback after its release. At the 2023 quarterly financial report performance meeting, Li Xiang expressed his confidence that Ideal MEGA would become a new hit product with the highest sales volume of more than 500,000 yuan. However,Ideal MEGAAfter its launch, it was controversial, especially for its appearance and price, and was reportedly subjected to black PR. MEGA failed to achieve its monthly sales target of 8,000 units, and Ideal Auto's first model from extended-range to pure electric was a failure.