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On the evening of July 15, "Walking with Hui" entered Huawei's Songshan Lake Park in Dongguan. The host of "Walking with Hui" Dong Yuhui had a live conversation with Yu Chengdong, Huawei's executive director, chairman of the terminal business, and chairman of the intelligent automotive solutions BU.

Yu Chengdong said that Huawei has been advocating strengthening the accumulation of basic capabilities in recent years. Only with basic capabilities can the company rise to a higher level and make great achievements in the competition.

When talking about the transfer of the "Four Worlds" trademark and patents to SERES, Yu Chengdong said that because national regulations require that brand owners and manufacturers must be one, the brand must be owned by the manufacturer. Therefore, Huawei transferred the "Four Worlds" brand to the car manufacturer in accordance with the regulations.

Yu Chengdong also revealed that the last brand of the "Four Realms" is "Zunjie". This is the brand that Huawei and JAC cooperate on using the Hongmeng Intelligent Driving model. As early as March, Yu Chengdong revealed that the price of the models in cooperation with JAC will be as high as one million yuan.

Yu Chengdong said he was often criticized by Ren Zhengfei

In April this year, Huawei officially announced that the Huawei P series will be upgraded to Huawei Pura. In the live broadcast, Yu Chengdong said, "Pura is Spanish, which means purity. This year I have been in charge of Huawei terminals, and I have always required us to adhere to the extremely simple and pure design language. The Pura brand slogan is to pursue your heart and forge ahead, which means to be able to keep making progress and overcome difficulties."

During the live broadcast, Yu Chengdong introduced Huawei's breakthroughs in a large number of mobile phones and new energy vehicles. For example, in satellite communications, Huawei is also the first in the industry to do so and completely hide the antenna. Yu Chengdong said: "Huawei's most powerful antenna expert led the team to achieve this major breakthrough in the antenna field. Our company has always had a slogan called "Sitting on the bench for ten years", which means working in a field for 10, 20, or 30 years to finally become an expert in this field."

Yu Chengdong said that when he joined Huawei, it was just a small company with more than 200 people. Today, Huawei has 210,000 people, almost half of whom are R&D personnel. The annual R&D expenditure is several hundred billion yuan, which ranks among the top in the world. "Huawei can get to where it is today because of the most basic spirit of our company: customer-centric, striver-oriented, and long-term hard work."

Yu Chengdong said that Huawei has been able to get to where it is today because Ren Zhengfei has adhered to the most basic spirit, such as always requiring managers to have a spirit of self-criticism."I am often criticized, not just for self-criticism." Yu Chengdong said that he felt that although some of the criticisms were based on misunderstandings, some of them were also due to his own shortcomings. "(Criticism) means that there are requirements for you and they hope you can do better. In many areas, myself and my team have not done enough."

Yu Chengdong: I am a very silent person

According to Southern Metropolis Daily, the criticism of Yu Chengdong may be due to the internal dispute over whether to build cars or not. Before Huawei made clear its strategy of "not building cars", Yu Chengdong had advocated that Huawei build cars, and was criticized for this. Previously, Huawei's rotating chairman Xu Zhijun revealed: "Yu Chengdong once expressed dissatisfaction with Huawei's decision not to build cars. He may want to build cars, but he only has one vote."

Under the resolution that "Huawei will not build cars", Xu Zhijun once severely pointed the "spearhead" at some departments and individuals within Huawei, as well as its partners, saying that the Huawei brand will not be abused by anyone and the appearance of "Huawei brand" cars is strictly prohibited.

In addition, in terms of external publicity, in April this year, it was reported online that Huawei founder Ren Zhengfei had banned Yu Chengdong from using the phrase "far ahead". He would be fined RMB 10,000 for each use of the phrase. Since then, Yu Chengdong has rarely used this buzzword that he made popular at many of Huawei's press conferences.

However, although the outside world calls Yu Chengdong "Yu Dazui" and teases him for his boasting, even 360 Chairman Zhou Hongyi said that Yu Chengdong has long since upgraded from "Yu Dazui" to "Yu Dapao", becoming a top speaker and internet celebrity in the fields of mobile phones, operating systems, and automobiles, saving Huawei billions of advertising fees every year.

But in the "Walking with Hui" live broadcast room,Yu Chengdong said: "I am a very silent person. Can you imagine? When teachers and classmates gather together, I am the most silent person at the table. I have returned to my comfortable state in the past. But I have no choice but to speak in this job, because we have to hold press conferences every day for TO C (products), which is not what I like. English is also the most difficult thing for me to learn."

Huawei invests $3 billion to $5 billion in basic theoretical research every year.

Yu Chengdong said that in the past, it was an era where big fish ate small fish, but now it is an era where fast fish eat slow fish. You must run faster than your competitors. "If you are a little slower, you may be eliminated by others."

Yu Chengdong believes that when a company reaches a certain stage of development, it needs basic research capabilities. Huawei has also advocated strengthening the accumulation of basic capabilities in recent years. "Because basic capabilities can enable us to rise to a higher level, accumulate strength and solve some breakthrough problems in the competition."

"Huawei is making commercial products, not solving a sample problem. Therefore, we have to solve a huge number of cost, reliability and durability problems. A large number of technical and engineering problems need to be solved, so continuous investment is needed. Huawei is now investing a lot in basic research," said Yu Chengdong.

As early as 2023, Huawei founder Ren Zhengfei said that in today's era, the boundaries of science and technology are getting closer and closer, and the time for science to be transformed into technology is getting shorter and shorter. If we wait until universities have fully studied the theory before developing technology, we will no longer have the first-mover advantage and will no longer be competitive.Huawei has always attached great importance to basic theoretical research, investing approximately US$3 billion to US$5 billion in basic theoretical research each year.

Yu Chengdong reveals the reason behind Huawei's "2.5 billion yuan transfer"

On the evening of July 3, Seres issued a supplementary announcement on the purchase of assets, stating that its holding subsidiary Seres Automotive intends to acquire the target assets such as the "Wenjie" trademark from Huawei for RMB 2.5 billion. After evaluation, the market value of the target assets is RMB 10.233 billion.

During the live broadcast, Yu Chengdong said frankly that Huawei spent three years building the "Wenjie" brand, but has not yet built the "Zhijie" brand.

Yu Chengdong responded to the reasons for the transfer of assets such as the "Wenjie" trademark during the live broadcast.Yu Chengdong said: "The brand Wenjie has now been sold to Seres at a very low price. This is because national regulations require that the brand owner and the manufacturer must be united. The brand must be owned by the manufacturer. Therefore, we have transferred the four 'jies' of Wenjie, Zhijie, Xiangjie and Zunjie to the car manufacturer."

It is worth noting that the first three "jie" partners of Hongmeng Intelligent Driving are Seres, Chery and BAIC. This means that Yu Chengdong revealed that the fourth jie of Hongmeng Intelligent Driving is "Zunjie", which is the brand cooperated by Huawei and JAC.

Yu Chengdong also said that due to Huawei's huge investment in the industry, the brand value exceeds 10 billion yuan. Moreover, even the AITO brand has been transferred. It is very difficult to register a 4-letter brand starting with AI globally, so it is a very good name.

Yu Chengdong said that Huawei is an enabler that helps partners succeed. With the strong brand assets of AITO, SERES can expand into the global market in the future.

Source: Securities Times, China Securities Journal, Southern Metropolis Daily

SFC

Editor of this issue: Li Yutong

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