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"Due to business adjustments, the company has decided to stop all fund sales business." On the afternoon of July 15, the customer service of Xi Que Wealth Fund Sales Co., Ltd. told reporters.

On the same day, the reporter also called several fund sales companies posing as an investor. When asking about the products of several leading public fund institutions, the company's customer service replied that no cooperation had been reached yet or that the cooperation had been terminated.

The reporter learned during the communication that the termination of the cooperation with the public fund institution was related to the poor sales of the agency. A customer service representative said: "In the past period of time, the holdings and trading volume of the public fund institution's products in our company did not meet the other party's requirements, which may be the main reason for the suspension of cooperation."

These are a microcosm of the increasing pressure on fund sales companies, and the competition for fund sales channels is intensifying. In the past month, 12 public fund institutions including Xinhua Fund, ICBC Credit Suisse Fund, Puyin Ansheng Fund, and Southern Fund have "broken up" with fund sales companies, involving 7 fund sales companies. The reasons for the termination vary. In addition to the company's business adjustment factors, there are also compliance risks, performance agreements, cost control and other reasons. (Securities Daily)