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China News Service, July 15 (Zhang Shunan) In the view of relevant persons in charge of Heilan Home, the fragmentation of orders caused by the personalization of consumer demand and the development of online channels have put higher demands on the supply chain management and digital capabilities of clothing companies.

The textile and garment industry is considered a labor-intensive industry. How can traditional garment companies quickly achieve digital transformation?

Recently, a relevant person in charge of Heilan Home introduced to China Business Network that the company has strengthened the use and innovation of digital technology in product research and development, supply chain management, etc. For example, it has continuously improved the member ecological operation system, laid out e-commerce, self-media and other channel platforms, and shifted from official website interaction to community operation.

The above-mentioned person in charge believes that this not only improves consumers' shopping experience, but also reduces customer acquisition costs.

In terms of production and operation, the person in charge introduced that on the product side, Heilan Home proposed four major design principles as guidelines: adapting to the human body, optimizing human posture, meeting human needs, and achieving human wishes; on the manufacturing side, Heilan Home uses technology to drive the future of intelligent manufacturing and build the Heilan Cloud Service Smart Factory.

Starting from 2021, Heilan Home has built a smart production system through digital transformation. Heilan Home's smart clothing system includes three major sections: the "cutting-edge smart brain" cloud service laboratory for R&D; the "intelligent manufacturing production expert" Heilan Cloud Service Smart Factory for production; and Heilanzhi+, the "personalized clothing smart customization service provider" for the service side.

It is understood that Heilan+ can convert the personalized customization data of the front-end of the e-commerce platform into the back-end production data, and form customized services in combination with smart factories. At the same time, it opens a virtual shopping platform with digital clothing as the main body, deeply integrating online social interaction with digital products. Heilan Cloud Service Smart Factory integrates "database, digital cloud, and manufacturing cloud" in one, and uses 5G, artificial intelligence, etc. to achieve batch flexible production, and double the efficiency.

In addition, in order to manage the supply and sales ends well, Heilan Home has built a radio frequency identification technology-related system, embedded various information such as clothing article number, color number, specification, quantity, etc. into the digital chip, monitored each piece of clothing in real time, collected data, and achieved the connection and full-process control of design and production, warehousing and logistics, and store sales, thereby improving the operating efficiency and service level of retail stores.

In the 2023 demonstration list of the integrated development of new-generation information technology and manufacturing industry announced by the Ministry of Industry and Information Technology, Heilan Home's "digital supply chain collaborative operation capabilities in the apparel industry" is on the list. It achieves rapid response and efficient collaboration of the supply chain through digital monitoring and intelligent management of the entire process including raw material procurement, production and manufacturing, and logistics distribution.

The above-mentioned person in charge believes that with the high-quality development of China's economy, consumers' demand for high-quality, high-performance, high-value-added, and green and environmentally friendly textile and clothing products is growing. This requires textile and clothing companies to consolidate the foundation of the construction of a modern industrial system, continuously deepen the supply-side structural reform, build product innovation capabilities to increase varieties, improve quality, and create brands, continuously enhance the competitiveness of Chinese manufacturing and Chinese brands, and adapt to the new market development needs in the new era.

The person in charge also mentioned that in the future, iterative innovations such as derivative products, services and experiences of the smart clothing system will further reshape the relationship between brands and consumers. (China News Service APP)

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