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Source: Huanqiu.com

[Global Network Technology Reporter Wang Yuqi] In the process of the continuous development of foldable screens, the balance between the body size and functional performance has forced many manufacturers to choose and make trade-offs between "going left" and "going right" during the research and development stage. The answer given by Honor is to go to "infinity" and break the boundaries of imagination.

Recently, Honor brand launched four new products, including Honor Magic V3, Honor Magic Vs3, Honor tablet MagicPad2 and Honor MagicBook Art 14. Among them, Honor Magic V3 and Honor Magic Vs3, as its new generation of folding screen mobile phones, continue to lead the new trend of folding with the design concept of "more powerful, thinner".

Light and powerful in one

According to the latest "China Foldable Screen Mobile Phone Market Consumer Insight Report" released by iResearch Consulting, among the problems faced by users when using foldable screen mobile phones, "heavy body and easy fatigue when holding for a long time" is the most prominent, accounting for as much as 22.2%.

This also confirms what Honor CEO Zhao Ming said: "This year's foldable screen mobile phones have made great progress, but they will not be able to surpass the sales of candy-bar phones for quite a long time, because people still have several pain points when using foldable screens, one is thickness, two is weight, and three is reliability."

"Honor is undoubtedly trying to please consumers by making foldable screens," Zhao Ming said. From the perspective of consumers, the Honor Magic V3 foldable body is thinned to 9.2mm, which also means that the previous generation Magic V2's 9.9mm thin record has been broken after 12 months, once again setting a new record for the thinness of foldable screens.

In fact, the internal structure and components of foldable screen phones are far more complex than those of traditional tablet phones. Every gram lighter and millimeter thinner is extremely challenging. To achieve extreme lightness and thinness, breakthroughs in overall design, material selection, and manufacturing process are required.

Take Honor Magic V3 as an example. The body of the phone is made of the industry's first aerospace special fiber. The outer screen is made of Honor Diamond Glass, and the inner screen is equipped with Honor Diamond Flexible Armor, which greatly improves the anti-drop ability, wear resistance and impact resistance in all scenarios. In terms of battery life, it uses the third-generation Qinghai Lake battery, which is the industry's first silicon-carbon negative electrode battery with a silicon content exceeding 10%. The battery life performance has passed the "24-hour battery life certification" of the China Quality Certification Center for smartphones.

"The shield steel technology, titanium alloy, special fiber, etc. used in the folding screen are not single-point capabilities, but require a systematic innovation. Magic V3 is the epitome of high-tech and innovation in walking materials." Zhao Ming said.

“Did what needed to be done”

Honor, which is going to go "infinitely far", will obviously not stop at thin and light body and powerful performance. "The experience that can't be provided by candy-bar phones is exactly the advantage of foldable screens, and maintaining and developing its advantages is what we need to do." Zhao Ming said that he will further focus on the new interaction methods of foldable screens in the future, as well as the value experience that various AI experiences bring to consumers.

In the AI ​​era, Honor considers the value of AI on the edge from the perspective of enabling individuals, and realizes the two-way empowerment of AI and folding screens in multiple dimensions such as large screen, eye protection, safety, performance, imaging, and interconnection. For example, in the field of healthy display, Honor launched the industry's first vision-relief oasis eye protection screen, and the first AI defocus eye protection technology that simulates the effect of a defocus lens. Watching the screen for 25 minutes can promote choroidal thickening and make the eyes more soothing.

"Looking at the phone" and "relieving vision" are two very contrasting things in the eyes of the outside world. Zhao Ming gave his answer to why Honor was the first to break this contradiction: "It's not that the industry can't develop AI defocus eye protection technology. The most important thing is to 'think about it'. Many times people are limited by inherent logic. This requires us to break the boundaries of thinking and constantly surpass ourselves."

Zhao Ming said that Honor's core value is "perseverance and perseverance", which means persisting in doing the right and difficult things for a long time. "It's not that the development of the mobile phone industry has encountered a bottleneck, but that everyone has not focused on what they should do. As long as we continue to focus on our own AI-enabled hardware, or independent hardware innovation, there is actually a lot of room for development. We are just doing what we should do."

Full-form layout creates incremental space

From the market perspective, price is still the key factor in the popularity of foldable screen phones. Compared with candy-bar phones, foldable screen phones integrate many cutting-edge technologies, including the continuous optimization of hinge materials and structures, as well as the continuous upgrading of core components such as screens, all of which bring higher costs.

With the launch of new products, Honor's folding screen has completed its full-form layout, including three folding forms: horizontal inward folding, horizontal outward folding, and vertical folding, covering four products: Honor Magic V3, Honor Magic Vs3, Honor Magic V Flip, and Honor V Purse. By improving the full product matrix and laying out multi-level price points, it will further open up multiple incremental spaces in the folding screen market.

The Honor Magic V3 is priced at 8,999 yuan, while the Honor Magic Vs3 is priced at 6,999 yuan. "Technically, to create a thin and powerful foldable phone, according to the specifications and technical costs of these two phones, it is already at the limit," Zhao Ming said.

In addition, looking at the evolution of smartphones, the decentralization of flagship features has become a common phenomenon in the industry. Features that were once exclusive to high-end phones often become popular in mid- and low-end models within just a few years.

"Honor's logic is to drive the development of the entire system with high-pressure investment and breakthrough innovation in flagship phones." Zhao Ming said that through innovative breakthroughs in materials, chips, AI, performance and many other aspects of high-end flagships, technology is continuously popularized to high-end, mid-range and entry-level levels from generation to generation, thus benefiting the entire platform system.