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Honor CEO Zhao Ming: Looking forward to more direct competition with Apple on foldable screens

2024-07-15

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Recently, Honor released a new generation of folding screen Magic V3, which is light and thin, and can even be compared withCandy barAfter the new product launch, Honor CEOZhao MingHe was interviewed by NetEase Technology and other media. He said that the current folding screen has reached or even exceededappleiPhone I have a lot of experience with the Pro Max. I hope Apple can develop a folding screen product with unique understanding, so that it can compete more directly with it in the folding screen field.

Honor’s new generation folding screencell phoneThe Magic V3 is as thin as 9.2mm when closed, which is comparable to a candy-bar phone. The whole phone is as light as 226 grams, making it the only folding phone that can be as thin and light as a candy-bar phone since 2024. The important thing is that the folding phone does not sacrifice too much performance because of its thinness. Regarding this folding screen, Zhao Ming joked in an interview, "I hope that our peers can catch up quickly. We also introduced the core logic and secrets of Honor Magic V3's thinness and lightness, and defined thinness and lightness with power. I believe that friendly companies will speed up iterations and technology updates."

Honor is one of the few domestic mobile phone manufacturers that has deployed both large and small folding screens, as well as external and internal folding. Apple has not yet launched its own folding screen mobile phone. Zhao Ming said that the folding screen should have reached or even surpassed many of the experiences of Apple's iPhone Pro Max, and consumers can boldly try it.

"We expect Apple to develop a folding screen product based on its unique understanding, and we also look forward to more direct competition with Apple in the folding screen field," Zhao Ming mentioned.

There are rumors online that Huawei will launch a three-fold screen mobile phone. Zhao Ming said that in terms of three-fold, Honor has already completed all the technology and reserves, and what remains is consumer demand and the time node for commercialization.

"For us, it is not a technical issue, but a business choice issue," Zhao Ming said.

This article is from NetEase Technology Report. For more information and in-depth content, follow us.