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Meet in another world, enjoy delicious food! Even if you are not a Genshin Impact player, you must be familiar with this sentence.

In 2021, "Genshin Impact" and KFC launched their first joint event. For a time, related jokes and emoticons were spread wildly on major social media and video sites. The collaboration between "Genshin Impact" and KFC became the most popular meme at the time, and it was so popular that it went viral.

Time flies. Three years later, "Genshin Impact" has finally teamed up with KFC again to bring new joint activities to players.

Looking back at the first collaboration, the first thing that comes to mind is of course the password activity, "Meet in another world... and enjoy..." "Give him a two-thorn monkey bucket", everyone must have seen this set of memes in various WeChat groups at that time.

In the last event, if you went to a KFC theme store, bought a designated set meal and said the password "Meet in another world, enjoy delicious food" to the store clerk, you could get a pair of linkage badges. Even if you are not a socially anxious person, it is quite difficult to say a strange password in public and accept the strange looks of the audience who do not know the truth.

Because of these conditions, the event was very effective. All 16 theme stores were packed on the day of the event. Whether people were attending the event offline or watching the fun online, it was filled with a joyful atmosphere.

This new event also retains the offline interactive content of the theme store, and increases the difficulty. This time, players not only have to say the tongue twister "Eat the cat's hat, don't spit out the hat" to the KFC clerk, but also imitate Roslan to put his fist on his cheek and say "meow~". Only after completing a series of operations can you receive the cute transparent card peripherals of the Linni and Linnit brothers and sisters.

It was specifically noted in the event that the clerk will respond after receiving the command. It seems that this time the participants will have a more interactive feeling. Let us look forward to what the specific response will be.

Compared with the 16 theme stores in the last event, there are now as many as 495 theme stores that can participate in the event. Each theme store will draw 200 travelers to qualify for offline event participation. Travelers who want to participate in offline activities need to make an appointment and register in advance on the KFC APP.

In addition to the exponential growth in the number of stores, the content of the activities is of course richer. From July 20 to July 22, there will be resident performances by magicians in five special event stores in Hangzhou, Guangzhou, Nanjing, Wuhan and Chengdu, allowing travelers to appreciate Linny and Linnet's magic in the real world.

In addition, a flash mob event will be held on the L2 Brand Street of Shenye Shangcheng in Shenzhen. There will be a variety of magic interactive installations on site to facilitate travelers to play and check in. Completing the challenge will also give you peripheral prizes such as cat balloons and transparent cards.

The most popular part for travelers is the collaboration package. This collaboration not only still gives away "Genshin Impact" virtual props, including wind wings, decorations, and three special dishes, but also physical peripherals.

Unlike the last time when the virtual dishes we received were some of KFC's signature products, this time the dishes are specially launched by KFC for Genshin Impact. The Boom Boom Beast Lake Salt Sundae and Magic Special Kale Drink are now available in major KFC stores. From enjoying real food in another world, to this time, we can finally taste other-worldly food in reality.

This event package also includes physical peripheral gifts, badges of Linni and Linnit, all at once, photo cards with the theme of this joint event, and cup sleeves with cat mask theme. Not only is the quantity sufficient, but it also meets the needs of collection and practicality. Because it is a magic theme, some peripherals have little secrets waiting for travelers to discover.

In 2021, only the meal bucket and paper pad were specially drawn collaboration models in the linkage meal set meal. However, in this event, from the meal bucket to the beverage cup, and even the paper bags and paper boxes, they are all special models, and they are not simply reused materials. The different tableware are all carefully drawn and designed, fully demonstrating the intention of "Genshin Impact" in this event. How can people be willing to throw away after enjoying the delicious food?

Looking back at "Genshin Impact", in the past two years, it has collaborated with many well-known brands across borders, infiltrating the influence of IP into every aspect of players' lives.

To cater to the collecting interests of the player group, the company has collaborated with Bandai to launch action figures; to cater to the needs of pet owners among the players, the company has collaborated with NetEase Tiancheng to launch cute pet gift boxes; to promote traditional culture, the company has created a joint promotional video with the Sanxingdui Museum; to adapt to the technological life of young people, the company has launched themed joint machines with Xiaomi bracelets and OnePlus phones; to meet the travel needs of players, the company has launched navigation voice on AutoNavi Maps, and has collaborated with brands such as Alipay, Xiaohongshu, Kiehl's, KEEP, Pizza Hut, etc., and even teamed up with Juneyao Airlines to create Genshin Impact themed flights.

Comparing the differences between these two KFC collaborations, we can see that the areas covered by the "Genshin Impact" collaboration activities are becoming increasingly broad, and the scale of the activities is becoming increasingly large, satisfying the actual needs of a wider range of fan groups.

As a fan of "Genshin Impact", you can enjoy the joint activities of your favorite IP in your daily life. There will always be a joint activity that is suitable, practical and sentimental. Unknowingly, "Genshin Impact" has grown from a newborn calf during the KFC joint event in 2021 to a towering tree.

Three years have passed, and the reunion of "Genshin Impact" and KFC has brought more interesting activities, more generous prizes, and a happier atmosphere. What remains unchanged is that the "Genshin Impact" joint theme store is still crowded with travelers, and there are still many game strategy videos with hundreds of thousands of hits on TikTok and Bilibili. Players on various social media are happy to discuss the plot, and each new version of the PV still has millions or even tens of millions of views, and the popularity remains the same.

Three years ago, the joint event between Genshin Impact and KFC was just a topic for most people in the chat group, but this time we can really participate in it in person. From the initial attempt to the current all-round joint event, each joint event has witnessed the perfect integration of game culture and the real world, and is also a display of the influence of Genshin Impact.

As a fan of "Genshin Impact", each collaboration is not just about participating in an event, but also about deepening the emotional connection with the favorite game, which has brought countless wonderful memories. It also makes people look forward to what surprises "Genshin Impact" will bring us in the future? Will there be more cross-border cooperation in more fields, so that the charm of this virtual world can extend to every corner of real life.