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I believe everyone is waiting for the reports on smartphones in the second quarter of 2024 from major data research companies, because everyone wants to see the authoritative data companies' analysis of Q2 and see the survival status of major brands in Q2.

On July 15, the well-known data research company Counterpoint officially released the global smartphone survey report for the second quarter of 2024. According to the analysis of the report, the second quarter has changed a lot compared with the first quarter. This quarter, global smartphone shipments increased by 6% year-on-year. This is the third consecutive quarter of year-on-year growth in global smartphones, and it is also the highest year-on-year growth rate in three years, indicating that the global smartphone market has officially recovered.

Now let's take a look at the specific rankings:

Champion: Samsung, with a market share of 20%, a year-on-year increase of 5%;

Runner-up: Apple, with a market share of 16%, down 1% year-on-year;

Third place: Xiaomi, with a market share of 14%, a year-on-year increase of 22%;

Fourth: vivo, market share 8%, year-on-year growth of 9%;

Fifth: OPPO, with a market share of 8%, a year-on-year decline of 16%.

The biggest change compared to the first quarter is that vivo has returned to the top five in the world and directly ranked fourth, pushing OPPO to fifth place, and Transsion was squeezed out of the top five in the world. Among the top five brands, only Apple and OPPO have declined year-on-year, but Apple's decline is negligible, only 1%. But OPPO is different. It has the largest year-on-year decline, reaching 16%. Although it has the same share as vivo, the results of one growth and one decline are completely different. I hope OPPO can catch up in the second half of the year!

Of course, the most outstanding performance is still Xiaomi, with a year-on-year growth of 22%, far exceeding the market average growth rate, which is 3.7 times the market average growth rate. The key point is that Xiaomi is growing both domestically and overseas. Although there is still a certain gap with Apple, Xiaomi has new products in Q3 and its share should increase further.

The report also stated that the cumulative market share of the top five brands declined year-on-year, mainly due to the pressure put on the first-tier brands by Huawei, Honor, Motorola and Transsion, which is also a very normal phenomenon.