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Smart Things
Author: Cheng Qian
Edit Mo Ying

The annual foldable screen flagship war has begun, and new phones have emerged...

After nearly six years of development, the competition among foldable screen products has now entered the stage ofHard-core technology competition stageIt tests the comprehensive strength of each manufacturer's technology research and development, and is also one of the important means for manufacturers to break into the high-end mobile phone market.

In order to solve the core pain points of users,Thinness and lightness have always been an important direction in the iteration of folding screens, and the emergence of new AI technologies has also brought new imagination space to folding screens.Therefore, how to make the mobile phone experience complete and powerful while being thin and light, and how to integrate more outstanding AI capabilities into the folding screen have become the core issues that major mobile phone manufacturers are thinking about. In other words, the powerful experience under the thin and light body of the folding screen and the reconstruction of the mobile phone experience by the end-side AI have become two fortresses that terminal mobile phone players must conquer in order to conquer the high-end market.

Just last week, HonorMagic V3The debut of Honor Magic V3 can be said to have handed over a new and excellent "standard answer" to the industry. Honor Magic V3 has once again refreshed the ceiling of thinness of folding screens. Its thickness is only 9.2mm, which is lower than many straight-screen flagship phones. In addition, the function of deeply integrating AI with hardware and operating systems is subtly innovating the user experience of folding screens in the AI ​​era.

This time, Honor entered the foldable screen market with Magic V3, which undoubtedly became a heavy "depth bomb" thrown into the high-end smartphone market. In the new battle of AI mobile phones, Honor launched a new big move with foldable screen mobile phones.

1. Thin, powerful, and AI are key variables that accelerate the popularization of foldable screen mobile phones

In the slightly sluggish smartphone market in the past two years, foldable screen phones seem to have become a "clear stream".

Foldable screen mobile phones are rapidly penetrating. According to data from IDC, an internationally renowned market research organization, domestic foldable screen mobile phone market shipments reached 1.86 million units in the first quarter of 2024, a year-on-year increase of 83%.

▲Changes in domestic foldable screen mobile phone shipments and growth rates (Source: IDC)

This is the inevitable result of the intensive entry of mainstream smartphone players into this market. The heavy body used to be the most obvious obstacle for users to accept foldable screen phones. Last year, Honor Magic V2 brought the thickness of foldable screen phones into the millimeter era with its 9.9mm body in the closed state.

Honor ushered in the era of thin and light folding screens in one fell swoopTo this day, the folding screen industry has not broken the thinness record set by Honor Magic V2.

While the industry has been slow to catch up with Honor's "thinness", Honor has already set its sights on the next key "watershed" in the folding screen war -Thin and light yet powerfulWhat is powerful? In fact, it means to truly achieve an all-round excellent experience, from performance, imaging, AI to every detail, users do not need to make a trade-off for thinness.

Using power to define thinness, and thinness must be powerful. This is the new direction of the folding screen track defined by Honor.This ability to define key industry directions is perhaps Honor’s greatest value to the industry.

Many foldable phone manufacturers tend to give up some of the phone's performance while pursuing a thinner and lighter body, includingScreen durability, large screen, large batteryEtc. For example, compromising on screen material and hinge design affects durability, and large screens require mobile phone players to weigh the corresponding material selection and design, while maximizing battery capacity as much as possible within a limited space.

Undoubtedly, combining thinness with power has become a must-answer question for foldable phone players. This time, Honor has once again become the leader.

Another key variable is AI. Various large-scale AI models and AI applications on the edge have sprung up like mushrooms after a rain. On the folding screen with a larger screen area, it has shown the potential to partially replace tablets and PCs to realize AI functions in users' daily application scenarios.

Honor has long since incorporated its exploration of mobile phones and AI technology into its product genes.Honor Magic was born out of AI.

Looking at the entire foldable screen mobile phone industry, Honor has actually been leading the development trend of foldable screen mobile phones. From breaking through the ceiling of thinness and lightness, to being the first to combine thinness and lightness with power, and the integration of AI, it has undoubtedly become the key to its standing out from the current mobile phone players. These factors have also gradually become the driving force for the popularization of foldable screen mobile phones.

2. Honor Magic V3 has full details, 9.2mm refreshes the thin ceiling, and uses AI to enable hardware to reconstruct the experience

Honor's core logic in the current folding screen industry is to focus on the combination of thinness and powerful experience, and the reconstruction of the interactive experience of folding screens enabled by AI. Behind this is the support of Honor's many hard-core technological innovations.

Honor's leadership in thinness and lightness continues.Honor has broken the 12-month-long thinness record of 9.9mm held by Magic V2, with the thickness of Magic V3 innovatively reduced to 9.2mm.

In Zhao Ming's view, the extreme value of the thinness and lightness of the folding screen is, to some extent, the limitation of thinking logic. Therefore, Honor needs to change its thinking and break the reconstruction, implement it with a new solution, and define this extreme value with its own logic.

However, the ultimate pursuit of thinness is not the ultimate path for the evolution of foldable screen mobile phones. From the perspective of consumers, Zhao Ming believes that simply emphasizing thinness is meaningless. What Honor does is to define thinness with power. That is, on the basis of pursuing extreme thinness, it also needs to have a more powerful experience.

Only when lightness and power go hand in hand can a foldable screen mobile phone be truly good, and Honor has found a feasible solution.

Through cross-border innovation, Honor has independently developed the industry's first folding screen solution, the Honor Luban Architecture, by learning from the Zhaozhou Bridge structure, achieving innovation in materials and structures, and breaking through the boundaries of the folding screen's thinness and power from the entire system of ultra-light material technology, innovative processes, and ultra-long battery life. Honor Magic V3 uses aerospace special fibers to create the lightest and thinnest body with super impact resistance. At the same time, the silicon content of the third-generation Qinghai Lake battery reaches 10% for the first time in the industry, achieving a lighter and longer battery life.

At the same time, based on this architecture, the imaging and satellite communication functions of Honor Magic V3 are also not inferior. It supports periscope telephoto and is the first folding screen product equipped with Tiantong satellite communication.

Zhao Ming mentioned that Honor Magic V3 is a walking high-tech integrator of materials, with its body containing 19 innovative materials and 114 micro structures, and all materials are co-created by Honor and the domestic industrial chain. This is also the key for Honor to continuously innovate the folding screen mobile phone experience and promote the maturity of the corresponding industrial chain technology.

It can be said that in addition to hardware, AI breakthroughs have given Honor folding screens greater room for imagination... Honor's forward-looking layout and deep accumulation in AI mobile phones have been further amplified on the Magic V3. In Zhao Ming's view, for some manufacturers, the first year of AI mobile phones is more accurately the first year of the development of AI applications on mobile phones by Internet manufacturers, rather than the first year of the development of their own core AI capabilities.

No matter for folding screen mobile phones or users,Reconstructing mobile phones with AI and enabling hardware and operating systemsOnly by doing so can AI be truly integrated into mobile phones and become an incremental value for mobile phone manufacturers.

Honor has undoubtedly become the one with the most outstanding performance.

Glory inAI-enabled hardware on the edgeThe era of electronic terminal eye protection in the AI ​​era has begun. Honor Magic V3 is the first to launch AI defocus eye protection technology. When users watch the screen for 25 minutes, the transient myopia index is reduced by an average of 13 degrees. At the same time, its dry eye-friendly Oasis eye protection technology is based on AI underlying technology, which can identify users' dry eyes and make active display adjustments.

Rebuilding the operating system with AIIt is also redefining the new interaction paradigm of smart terminals.

The Honor Magic V3's Anywhere Door function has been newly upgraded to support users to directly access applications in one step. Users' diverse intentions can be realized by "double-opening" on the same screen, such as viewing navigation and dining information on the left and right sides of the large screen at the same time, and comparing prices on different e-commerce platforms during shopping, greatly improving the efficiency of information display.

In addition, in terms of improving the quality and efficiency of new productivity, the AI ​​function of Honor Magic V3 has penetrated into every detail of user operation. The AI ​​voiceprint noise reduction function can help identify the voice of the user's main speaker and block other interference. The AI ​​elimination function can also only eliminate the text on the poster and retain other information to achieve accurate elimination.

Compared with the integration of AI applications alone, the deep integration of these functions with folding screen hardware and operating systems can be said to be revolutionary for user experience innovation.

This is also the key difference between Honor and other players who use AI to empower smart terminals.The effective intersection of AI, thinness, powerful performance and foldable screen has been found, and has truly carved out a path of its own in the high-end market.

3. Honor's killer move to blow up the market, continued innovation and R&D investment

From Magic V3, we can see that most of the technologies Honor has introduced are exclusive technologies. As Zhao Ming said, to break through in the high-end market, we must take a path that others have not taken.

Honor has played a leading role in both technological innovation and AI enablement. The key reason behind this is:Honor has always been very determined on the road of innovation。

Looking at the development of the smartphone industry, it faces a series of challenges such as slowing innovation and falling sales. How to find new growth points under this changing situation has become the main proposition of the current industry.

It just so happens that Honor's years of layout and accumulation have become the nourishment for leading the current industrial transformation.

In 2024, Honor built platform-level AI on MagicOS 8.0, realizing AI-driven intention recognition human-computer interaction for the first time, and gradually formed AI-enabled cross-system integration, AI-reconstructed operating systems, AI applications on the end side, and AI end-cloud collaboration.AI strategy for four-layer intelligent terminals.

This is the definition of glory.AI enables personalized full-scenario operating systemZhao Ming said that there is still much room for mobile phone manufacturers to innovate their own AI-enabled hardware or independent hardware.

What cannot be avoided behind this is the continuous insight and thinking into the core needs of users. Whether it is continuously breaking through the thin and light ceiling of folding screens, or simultaneously driving powerful experience upgrades, or the deep empowerment of end-side AI, these are Honor's ultimate pursuit of consumer user experience.

From cross-border innovation in hardware structure to unique understanding of AI, each one is extremely difficult. But behind these many difficulties is the advantage of Honor over other mobile phone players with integrated AI applications, and it is also the key to widening the gap in user experience.

It is understood that Honor's AI R&D expenses have reached 10 billion yuan so far, and the number of AI patents has exceeded 2,000. Zhao Ming revealed that Honor's actual R&D accounted for 11.5% of the company's total revenue in 2023.The company with the highest investment ratio among all mobile phone manufacturers。

At the same time, at the hardware level, Honor empowers the results of technological innovation to Honor's various product systems, including various series of mobile phones, notebooks, tablets, etc., balancing technology investment and R&D costs while sharing technology.

Zhao Ming said that, in fact, Honor has always regarded itself as a startup company. So far, Honor has only been in operation for three years and six months. As a startup company, it needs to maintain internal innovation momentum and vitality and constantly break the inherent boundaries of thinking.

In the future, various AI applications will be integrated with mobile phone hardware and become part of the AI ​​system capabilities. What kind of subversive experience will the foldable screen mobile phone bring? Honor is showing us the infinite imagination space of smart terminals in the AI ​​era through R&D investment and actual products.

Conclusion: Lightness and power combine to break through the impossible boundaries of foldable screen flagships

The foldable screen mobile phone industry is facing an unprecedented revolution, and users' experience and perception of this emerging category in the smartphone industry is also changing. Balancing performance and thinness, and being deeply empowered by AI, has become the key.

As an important innovation direction in the smartphone market, foldable screen mobile phones have received widespread attention and rapid development in the industry in recent years. Nowadays, in the context of foldable screen mobile phone players sacrificing some performance in pursuit of thinness, it is difficult to achieve a comprehensive and excellent experience. The cross-border innovation of Honor Magic V3, based on the Luban architecture and the combination of AI with hardware and operating system, has broken these barriers and achieved a true combination of thinness, powerful performance and AI empowerment.

Obviously, Honor has found its best position in this. Based on the innovative breakthroughs in folding screen hardware, it has well integrated AI with folding screens, thus ushering in the next innovation cycle for smartphones.

In the future, as the implementation of edge AI becomes more mature, mobile phone manufacturers may face new opportunities and challenges, but what remains unchanged is that the hard power of technological innovation will always bring surprises to the industry and consumers. Honor, which has the first-mover advantage and has formed technological barriers, will become a pioneer among them.