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Source: Cover News

The healthy and prosperous development of the store exploration economy depends on the construction of a high-quality content ecosystem. Recently, Douyin Life Service launched the "Heart-moving Lifestyle Expert" campaign, which aims to encourage more store exploration experts with distinctive personal characteristics, high content creation ability and group buying ability to emerge on the platform, and provide consumers with high-quality food, drink and entertainment content experience.

The event is open to influencers based in Beijing, Shanghai, Chengdu, Wuxi, Wenzhou and Kunming. Through traffic incentives, cash rewards, operational training, business order promotion, exclusive honors, etc., influencers are encouraged to create high-quality store exploration content in all aspects. The event will last until the end of September and will be divided into multiple stages, including creative ability improvement and ranking competition.

The first phase of the activity focuses on improving the creative ability of store explorers. The platform will launch a number of live training courses, inviting @孙大野, @二百者也 and other high-quality store explorers to bring courses on account positioning, topic mining, hot copywriting, account management, etc., and provide account diagnosis suggestions. In addition, experts can also view the creation guides such as hot accounts, traffic secrets, and hot topic suggestions on the Douyin "Heart-beating Lifestyle" special page, and learn to create content accounts with distinctive personal characteristics such as "Professional moms and dads who take their kids out for shopping, eating and playing" and "'Local experts' who can speak freely about special features".

At the same time, in order to test the creative achievements of talents and increase the incentive for high-quality content, the event has set up generous cash incentives. From now until August 31, the high-quality store exploration content released by talents will be evaluated based on the two dimensions of "audience popularity" and "order attractiveness". High-quality content will receive 1.5% of the amount of goods sold in the video as a cash reward, and the maximum reward for a single person can reach 200,000 yuan.

Starting from September 1, the event will enter the ranking competition stage. The platform will comprehensively calculate the "heartbeat index" of the influencers and rank them according to their store exploration content performance in the past 30 days. The top 600 influencers in the "heartbeat index" can participate in the bonus sharing, and different rankings are expected to receive a maximum cash reward ranging from 875 yuan to 24,500 yuan. During this period, the platform will also recommend special business orders to the influencers to help them realize and increase their income.

Finally, the official will organize judges to conduct anonymous voting for the top 100 store explorers in the ranking competition based on factors such as the creative style, creative quality, data performance, and market feedback of the talents. The final selected talents will be awarded the title of "Douyin Heart-beating Lifestyle Expert" and a special trophy. At that time, the winning talents can also participate in the three-party promotion meeting of merchants, service providers, and talents as representatives to obtain more development opportunities.

In addition, during the entire event, all high-quality store exploration content will receive hundreds of millions of traffic incentives. Search for "心动生活家" on Douyin to get more event information.

In recent years, Douyin Life Service has continuously launched a variety of measures to encourage store exploration experts to create high-quality content and combat low-quality content. In October last year, the platform launched the "Better Life Discovery Plan" to encourage the creation of high-quality store exploration content through business order subsidies, product function optimization, and upgraded operation services. As one of the components of the plan, the "Heart-moving Life Home" activity will continue to increase incentives and training efforts to encourage high-quality and distinctive store exploration content. At the same time, the platform has successively cracked down on low-quality content through methods such as expert credit points, low-quality content evaluation standards, and creation improvement training camps, helping experts improve the quality of their creative content and providing consumers with a better content experience.

Douyin has more and more high-quality restaurant explorers, such as Zhang Liangren (@张良仁教授), a professor at the Department of Archaeology and Cultural Relics of Nanjing University, and Gao Wenqi (@跟老高吃东西), a well-known gourmet. They visit local delicacies through Douyin, combining gourmet experience with history and culture, bringing consumers a double feast of taste and knowledge, and also bringing more business to merchants.

Cover News reporter Guo Wenjuan