news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Recently, good news about Huawei can be said to be coming one after another. It has only been a few days since the good news that the sales of all versions of Huawei Mate 60 series exceeded 10 million, and the new generation of nova 13 series is ready to meet with everyone.

Although the nova 12 series has only been released about half a year, considering the accelerated update frequency of the overall mobile phone market and Huawei's lack of habit of updating the nova series at a fixed time period, it is reasonable for the nova 13 series to be launched in advance.

I believe everyone must be curious about what new technologies and upgrades Huawei will bring to the nova 13 series. Now Xiao Lei will take you to take a look at this mysterious Kirin flagship.

Nova13 series will be released next month, all series will be equipped with Kirin processors

The nova 13 series is expected to be officially released next month. As the release date approaches, more and more bloggers have exposed various information about the nova 13 series. It is reported that as the latest member of Huawei's nova series, the nova 13 series of mobile phones have been significantly improved in performance, design, and selfie functions.

The nova 13 series has the same configuration as the previous generation, including nova 13 Vitality Edition, nova 13, nova 13 Pro and nova 13 Ultra. Among them, the Ultra model, as the top-end product, is said to be fully aligned with the "big brother" Pura 70 series and fully inherit a number of black technologies.

Image source: Huawei, nova 12 series

Let's first talk about the appearance design that gives users the first impression. As we all know, the fashionable design of Huawei's nova series has always been an important factor in its popularity among young consumers. The blue plain leather print design of the nova 12 series is still vivid in my mind. I remember that it caused heated discussions when it was first released. Some users thought that the fashion elements were full, while others thought it was too fancy. In short, the design of the nova 12 series still gained a group of loyal fans.

Riding on the momentum of the previous generation of products, the nova 13 series has made bold innovations in appearance design. The body is likely to adopt a new design language, which is mainly reflected in the smooth lines. At the same time, the design of the body frame has also been adjusted, adopting an ultra-narrow frame design to enhance the overall visual effect of the body. As for the color matching, some bloggers call it a "new trend". The body may adopt gradient colors or photochromic colors to bring users a more unique fashion charm.

In addition to the appearance design, the nova 13 series has also been comprehensively upgraded in other aspects.For example, the entire series is equipped with Kirin processors as standard. The nova 13 is equipped with the Kirin 9000S series processor, while the nova 13 Pro and nova 13 Ultra, as high-end versions, are expected to be equipped with the Kirin 9010 processor, which is similar to the positioning of the previous generation.

Image source: Weibo

It is reported that this series of chips adopts a 12-core CPU architecture, namely 1 x 2.3GHz + 3 x 2.18GHz + 4 x 1.55GHz cores. Among them, the super cores and large cores support hyper-threading, and the GPU is the Maleoon 910 of the same model as Kirin 9000S.

In terms of system, many users are looking forward to being able to experience the newly launched HarmonyOS NEXT system on the nova 13 series. Although some developers have also upgraded to the HarmonyOS NEXT beta version by answering questions, the nova 13 series will most likely be released next month, which means that it is unlikely that the HarmonyOS NEXT system will be built-in. Interested friends may have to wait patiently.

In other aspects, the nova 13 series supports 66W fast charging, the whole series is equipped with Kunlun glass panel as standard, equipped with a 1.5K resolution micro-curved screen, and may provide two solutions of straight screen + curved screen to give users more choices. In addition, I believe that there is no need for Xiao Lei to say more about the signal strength and stability of Huawei mobile phones. The nova 12 series has given the answer with facts.

Nova series rises again, nova 13 series positioning upgraded

Huawei's nova series of mobile phones is an important branch of Huawei's mobile phone product line, mainly targeting the price range of 2,000 to 4,000 yuan. Since its inception, this series has clearly defined its target consumer group: young people who pursue fashion trends and users who pay attention to the appearance and camera functions of mobile phones. These users do not have high requirements for the configuration of mobile phones, but are more concerned about whether the mobile phone is attractive and whether it can become a fashionable item for them to show their personality.

The nova series has been developed for 8 years since its launch in 2016. During this period, Huawei has launched more than 40 mobile phones, and only one mobile phone weighs more than 200g. Some of these mobile phones are equipped with Huawei's self-developed Kirin processors. From the above key information, we can see that the direction of the nova series has always been very clear, focusing on the thin and light mid-range market. In addition to the appearance continuing the usual definition of "good-looking", the biggest highlight in performance is that it will be equipped with the same Kirin processor as the Mate series and P series.

Image source: Huawei

Although Huawei's nova series of mobile phones had a clear positioning and target consumer group, the reputation of early products among some digital enthusiasts was not ideal. These users believed that while the nova series pursued appearance and camera functions, its core configuration did not keep up with the latest technological developments, which was not recognized by everyone at the time.

However, Huawei's P series and Mate series have greatly enhanced the overall image and reputation of the Huawei brand with their outstanding performance. At the same time, Huawei has continuously iterated and optimized the nova series, which has gradually improved the performance of this series. By April 2020, the number of nova users worldwide has exceeded 145 million. In particular, in the third quarter of 2020, the nova 7 series 5G mobile phones also won the first place in the national mobile phone single product sales list.

However, due to some well-known reasons, starting from 2021, the new models of the nova series can only provide 4G versions, which has caused some users to switch to other mobile phone brands that support 5G networks. Until the launch of the nova 12 series, Huawei made its mobile phones support 5G networks again through independent research and development, and also added other advanced technologies to further enhance the competitiveness of its products.

As the latest series of nova, the nova 13 series is equipped with more mobile phone black technology, especially the nova 13 Ultra. Many bloggers say that it will fully catch up with the high-end flagship Pura70 series.

The top configuration has a high price, what is the confidence of the nova 13 series?

The nova 13 Ultra is not only comparable to high-end flagships in terms of user experience, the Digital Chat Station revealed that the nova 13 Ultra will continue to explore high prices.You should know that the price of the nova12 Ultra top-end 1TB version has reached 5,499 yuan, which means that the price of the nova 13 Ultra top-end version is likely to exceed the 6,000 yuan mark.

What is this concept? Xiao Lei will give you a few examples. The starting price of Xiaomi 14 Ultra is 5999 yuan, OPPO Find X7 Ultra is 5999 yuan, and vivo X100 Ultra is 6499 yuan. Generally, the starting price of domestic high-end flagship super cups is around 6000 yuan. If the news is true, then nova 13 Ultra may have really added a lot of higher-cost technological innovations, so it has the confidence to set the price in the range of high-end flagship super cups.

Image source: Xiaomi

First of all, of course, it is a standard feature of most flagship phones: satellite communication.Nova 12 Ultra already supports two-way Beidou satellite call function, realizing two-way communication. Nova 13Ultra will go a step further and use flagship satellite communication, which is expected to be Tiantong + Beidou satellite message dual system, and the communication effect will naturally be better. But I personally feel that this upgrade may be difficult to convince users to accept the high price. After all, ordinary users have too few opportunities to use satellite communication functions, otherwise it would not become a "beautiful waste" in the mouths of netizens.

As various manufacturers popularize satellite communication functions in their products, the shock this function brings to consumers is no longer as great as before. To support the price of 6,000 yuan, nova 13 Ultra needs more.

Not long ago, a patent drawing of the appearance of Huawei's new phone was exposed online. Based on the styling features and lens arrangement style, netizens speculated that the corresponding model of this new phone is nova13 Utlra. The lens looks like a vertical dual-camera combination, but the camera module has obvious changes.

Image source: X

The raised super-large main camera reminds me of the raised lens design of Pura70 Ultra called "super-focusing telescopic lens". Perhaps nova13 Utlra will also be equipped with the same main camera as Pura70 Ultra, F1.6 super large aperture, and XMAGE imaging system and other flagship configurations.

In addition to imaging and satellite communications, the new generation of Kunlun glass and the four-curved screen with equal depth will also be fully inherited.Judging from the currently known exposed information, Xiao Lei is still not optimistic that the nova 13 Utlra will be priced in the 6,000 yuan range. The upgrade of these functions can indeed bring users a better user experience, but at a time when friendly competitors are competing in price-performance ratio for the same-level models, price increases are not a good choice for the nova 13 series.

The official has not yet announced the final news. Perhaps Huawei will add more flagship configurations to the nova 13 series. Xiao Lei will also keep an eye on it and bring you more latest news.

In fact, when it comes to mobile phone sales, there are really not many people who can guide Huawei on how to make mobile phones. Xiao Lei mentioned at the beginning of the article that the sales of all versions of the Huawei Mate 60 series exceeded 10 million in less than a year after its release.

Market research firm Canalys reported that in the first quarter of 2024, China's smartphone market rebounded, with shipments remaining the same as the same period last year, reaching 67.7 million units. Huawei regained the top spot in China's market share after 13 quarters, thanks to the strong sales of the Mate series and nova series, with a market share of 17%.

Image source: Canalys

Thanks to the strong performance of its mobile phone business, Huawei reported first-quarter revenue of approximately 178.451 billion yuan, a year-on-year increase of 36.66%; net profit attributable to shareholders of the parent was 19.649 billion yuan, a year-on-year increase of 564.04%, which is also the best report card since 2021.

Therefore, Huawei must have its own considerations on how to price the nova 13 series.

In the first half of 2024, the technology circle is surging.
Big models are being put into practice at an accelerated pace, with AI applications emerging in an endless stream, including AI mobile phones, AI PCs, AI home appliances, AI search, and AI e-commerce.
Vision Pro is now available in China, setting off a new wave of XR spatial computing;
HarmonyOS NEXT is officially released, and the mobile OS ecosystem has changed;
Automobiles have fully entered the "second half", and intelligence has become a top priority;
Competition in e-commerce is increasingly fierce, with low prices and even lower services;
The wave of going overseas is surging, and Chinese brands are embarking on the journey of globalization;

In the hottest month of July, Lei Technology's mid-year review is launched, summarizing the brands, technologies and products worth recording in the first half of 2024 in the technology industry, recording the past and looking forward to the future. Please pay attention.