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it home reported on september 9 that the wechat public platform operation center released the "regulations on misleading content of public figures" this afternoon and mentioned that some recent articles are highly offensive, confusing or untrue, including but not limited to subjective and extreme denigration and attack on public figures, malicious speculation, fabrication of negative news about public figures, blurring the key points to cause misleading, etc., in order to gain traffic and attention. such content has a strong negative orientation, which is easy to mislead users and even further affect personal reputation and social atmosphere.

the wechat public platform said that it will continue to conduct inspections and will take appropriate measures based on the specific severity of any violations once they are found.

it home summarizes the typical violation examples officially announced as follows:

misleading names

in order to take advantage of social hot spots and attract clicks, when publishing information about a person with the same name as a well-known public figure, the title and cover do not clearly explain the specific person information, misleading users into thinking that the public figure has encountered a sudden accident.

false events misleading

in negative information about celebrities, the relevant titles are vague or misleading by replacing concepts.

subjective negative evaluation

when posting content about a public figure's figure, appearance, personality, makeup, etc., deliberately exaggerating certain aesthetic differences or shortcomings in order to attract attention, and making extremely negative comments to slander others.

malicious attacks

the title has no factual basis and is fabricated with subjective malicious intent to attack the private life or emotional experiences of celebrities.