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skoda will be sold in saic volkswagen 4s stores to increase market coverage

2024-09-09

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it home reported on september 9 that according to autohome, skoda will sell its vehicles through saic volkswagen 4s stores. this move is called the "joint service" model and will be mainly promoted in areas where skoda's network channels have not yet covered. existing skoda dealers will continue to operate independently.

image source: pixabay

it is reported that nearly 500 volkswagen dealers have applied to represent the skoda brand, of which more than 330 have signed authorization agreements. through the "joint venture" model, the market coverage of the skoda brand will be improved. at present, skoda's sales network has covered 206 prefecture-level cities, with a city coverage rate of more than 60% and a market coverage rate of 85%.

it home noted that skoda ceo klaus zellmer had previously said that skoda was considering withdrawing from the chinese market. the "joint venture" model with saic volkswagen will help eliminate potential users' concerns about buying cars. the establishment of dual-brand stores allows users to intuitively compare products and prices when buying cars, reducing decision-making costs.

according to netcom, skoda and volkswagen will have the same service and product standards in the future, and the after-sales maintenance rights of skoda models purchased from volkswagen dealers will remain unchanged. for example, the national "three guarantees for automobiles" stipulates 10 years of spare parts service, and saic volkswagen has signed a 20-year cooperation contract, and skoda can also enjoy the same rights.

during the chengdu auto show, fu qiang, executive vice president of sales and marketing of saic volkswagen automotive co., ltd., also responded to this matter. he said: "we feel that skoda's current network coverage is relatively high in first- and second-tier cities, but relatively low in third-, fourth- and fifth-tier markets, and these regions also have a strong demand for skoda products and services. so we are now promoting the integration of network channels, and selling both volkswagen and skoda brand models in volkswagen sales showrooms. the models of the two brands have their own positioning, providing diversified choices for users with different needs. at the same time, we promise to skoda car owners that no matter where you buy a car, we at saic volkswagen will ensure that you are not afraid to travel all over the country, and no matter where you go, users will never have to worry about our maintenance and warranty."