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it home reported on september 9 that on september 5, a netizen posted on a social platform, "zhiji auto mobilized all employees to post on douyin. once you join this company, you must not only hand in your personal information, but also your social media."

according to a report by phoenix finance today, several zhiji employees learned that they had not received any relevant requests. an insider from zhiji auto’s brand department said: “we have sent a lawyer’s letter to some of the media that published the article.”

the above-mentioned insider said: "zhiji invited employees to become brand recommenders through internal incentives. there was no mandatory requirement for employees to promote the brand. it was purely voluntary for employees to participate. moreover, the social media accounts of employees who became brand recommenders were also their personal accounts. there was no such thing as 'handing over'. in view of this, the content of the above-mentioned article is inconsistent with the facts and is fabricated false information. it is suspected of generalizing and maliciously misleading, and has seriously damaged zhiji's brand image, reputation rights and other legal rights and interests."

the report mentioned that a chengdu zhiji auto anchor said: "we do not require all employees to open douyin accounts. i am currently using zhiji auto's official account." another huzhou zhiji auto salesperson also denied that "zhiji auto mobilized all employees to post on douyin."

it home note: zhiji is an automobile brand jointly created by saic motor, zhangjiang hi-tech park and alibaba group. zhiji auto delivered 6,117 units in august 2024, a year-on-year increase of 239%, exceeding 6,000 units for three consecutive months.