porsche remains the world's most valuable luxury brand with a valuation of $43.1 billion
2024-09-09
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
china economic net, september 9 (reporter jiang zhiwen) recently, the british brand evaluation agency brand finance released the "2024 top 50 most valuable luxury and high-end brands in the world report", which showed that porsche ranked first with a brand value of 43.1 billion us dollars. this is also the seventh consecutive year that it has won the championship.
brand finance said that the traditional automotive industry is undergoing a profound transformation to the era of electric mobility, and sustainable development has become a core competitive advantage for all brands to compete for. the perceived value of sustainable development represents the degree of sustainable development of the brand in people's minds, and this is particularly significant in the luxury and high-end market segments, especially in products such as automobiles. among all industries covered in the study, the luxury automotive industry has the highest sustainable development drive score, reaching 23.8%.
in this study, porsche's sustainability perceptions value ranked first among all selected brands, reaching approximately us$10.5 billion. this indicator highlights porsche's brand image as a model of sustainable development in the minds of consumers, and is also a recognition of its comprehensive practices in the fields of environmental protection, social responsibility and economic activities.
annie brown, director of brand finance valuation, said: “as a representative of traditional luxury brands, porsche is constantly exploring and innovating, aiming to create a high-quality experience for customers through ingenuity and touch the resonance of modern luxury consumers, while also adhering to the brand’s unique tradition and iconic heritage. this art of balancing between embracing change and taking into account heritage is the root of its enduring brand strength.”
oliver blume, chairman of the executive board of porsche ag, said: “porsche is a globally iconic luxury brand. we make pure sports cars, which are also well-deserved luxury goods. as a luxury sports car manufacturer, porsche’s ‘value-oriented’ growth strategy has benefited itself a lot and has always kept porsche at the forefront of the luxury car industry.”
blume added, "whether in the era of internal combustion engines or electrification, porsche has always been committed to creating the sportiest models in each market segment. at the same time, we incorporate the concept of modern luxury into every detail, striving to bring consumers an exciting sports car experience." (photo source: company photo)
source: china economic net
