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in a fast-paced life, how do people acquire knowledge and relax? audio content has won the favor of young people with its high-quality companionship attributes. it not only helps us make use of fragmented time, but also does not occupy our eyes and hands. it can be listened to while commuting, walking, doing housework, and before going to bed. as a well-known domestic audio platform, himalaya insists on quality and customer experience as the center, continuously improving content quality, enriching the content ecology, meeting people's daily needs such as relaxing, improving themselves, and obtaining information, providing solid guarantees for himalaya's listing.

paying attention to groups in every corner of the world and serving every weak appeal in life, himalaya insists on using "good sounding" audio content, which is like capillaries, to spread to all kinds of people, all ages, and all kinds of life forms, and practice its long-term ideal. himalaya is really like the name it chose. at the beginning of the birth of mobile internet, it invested in building a "niche" market from scratch, just like planting flowers in the desert. it undoubtedly requires some idealism, and it took himalaya 10 years to climb the most difficult halfway up the mountain and see the magnificence of the top of the mountain.

yu jianjun, the founder of himalaya, once said: "the original intention of himalaya is to let talented people create content, share human wisdom with voice, and provide it accurately to those in need." based on this understanding, himalaya has always used technology to empower culture and continuously provide spiritual food for the vast number of users, aiming to make everyone a better self. at present, himalaya has formed a stable pyramid structure content supply model through the three modes of pgc, pugc, and ugc, built a solid content moat, and become the leading platform in the domestic audio field.

from the upstream perspective, himalaya has a close relationship with the upstream industry and has established long-term cooperative relationships with film and television platforms and publishers. this allows it to have a large number of ips to ensure the continuous supply of content, and to become the preferred platform for the audio version of popular film and television ips, such as the recently launched audio content such as "kuang biography", "three-body problem", "the wandering earth 2" and other audio content; various works such as "celebrating yu nian", "the legend of zhen huan" and "the world" in the past few years. for example, the audio drama "the legend of zhen huan" launched in march 2023 took a total of one year to prepare and produce. the platform found the original dubbing actors of the film and television drama to ensure authentic audio content.

from the downstream perspective, occupying key channels is also the key to stand out among platforms. in terms of content terminals, leading companies in the fields of smart home, smart speakers and smart cars have accessed ximalaya's content. for example, in terms of internet of vehicles, the platform has cooperated with more than 95% of automobile companies, including tesla, porsche, jaguar land rover, bmw, audi, etc.

ximalaya's meticulous efforts have won the recognition of listeners and the market, allowing the platform to be the first to achieve sustained profitability. in the future, the platform will continue to improve the content ecosystem in the user era and empower ximalaya's ipo.

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