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surprisingly, the monthly sales of saic volkswagen fell again in august. official data released by saic group showed that from may to august this year, the monthly sales of saic volkswagen had fallen year-on-year for four consecutive months.

saic volkswagen

official data shows that in august 2024, saic volkswagen's monthly sales were 85,000 units. compared with the same period last year, its sales fell by 22.75%.

obviously, the latest data released by saic group shows that saic volkswagen's sales have declined again, and the year-on-year decline has exceeded 20%, which is wider than last month.

official data from saic group shows that in july 2024, saic volkswagen's monthly sales were 81,003 units. compared with the same period last year, sales fell by 18.18%.

in june 2024, saic volkswagen's monthly sales were 82,003 units. compared with the same period last year, saic volkswagen's monthly sales fell by 14.43%.

saic motor's august production and sales report

in may 2024, saic volkswagen's monthly sales were 92,803 units. compared with the same period last year, saic volkswagen's sales fell by 3.01%.

obviously, from may 2024 to august 2024, saic volkswagen's monthly sales have been showing a year-on-year downward trend.

moreover, from may to august, in the four months, saic volkswagen's monthly sales decline has been showing a widening trend.

saic volkswagen

for saic volkswagen, it should be said that this is not a common thing. as a mainstream joint venture car company, saic volkswagen's sales performance has always been relatively strong.

from this perspective, it is indeed puzzling that saic volkswagen's monthly sales have declined year-on-year for four consecutive months from may to august 2024.

so, does the fact that saic volkswagen's sales have been declining year-on-year for four consecutive months mean that it is on the decline? i think, judging from the current market performance, it is difficult to say that saic volkswagen is on the "downhill road".

saic volkswagen

first, from the perspective of market sales volume, although saic volkswagen's sales have declined, its average monthly sales volume exceeds 80,000 units, which is still an outstanding performance.

official data from saic group shows that from january to august 2024, saic volkswagen's cumulative sales volume was 678,901 units, a slight decline. however, the average monthly sales volume was close to 85,000 units.

looking at the current domestic auto market, it is rare to see automakers with monthly sales exceeding 80,000 units. therefore, from the perspective of sales volume, saic volkswagen is still a well-deserved mainstream automaker.

saic volkswagen

second, although saic volkswagen's monthly sales have declined year-on-year for four consecutive months, it is not a long-term decline and can be regarded as a normal market fluctuation.

the competition in the current domestic auto market is extremely fierce, and "volume" has become a consensus in the auto market. under such circumstances, the sales of many auto companies or brands will fluctuate to a certain extent. i think that the short-term decline in sales of saic volkswagen is not a cause for concern.

third, in the face of fierce market competition, saic volkswagen will not choose to lie flat, but will actively respond. during the 2024 chengdu auto show, saic volkswagen executive sales and marketing executive vice president fu qiang said that saic volkswagen will not choose to lie flat, even if it temporarily sacrifices some interests, but winning is the future battlefield.

saic volkswagen executive sales and marketing executive vice president fu qiang

moreover, facing the increasingly fierce "price war" in the current domestic market, saic volkswagen has also chosen the "offensive" strategy. for saic volkswagen, it is necessary to sit at the table and eat the food, rather than become the food on the table.

i think, judging from these statements, saic volkswagen has a clear understanding of the current market structure and has its own steps and strategies.

in view of this, i think that saic volkswagen’s temporary sales decline is not worth worrying about, and its sales increase is something to look forward to.

saic volkswagen

it should be said that in the current chinese auto market, a temporary increase or decrease in sales is common. for saic volkswagen, even if sales temporarily decline, what's the problem?

in short, considering the above three factors, i think that the short-term decline in sales of saic volkswagen is a trivial matter and nothing to worry about.

as for the assertion that saic volkswagen is going "downhill" based on the fact that "saic volkswagen's sales have declined year-on-year for four months", it is somewhat alarmist.

saic volkswagen

here, we hope that saic volkswagen will continue to launch more competitive products to provide chinese people with a better user experience and create better sales results.

finally, the sales data in this article comes from the august production and sales report released by saic motor.