news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

after 7 years, lynk & co, which has been deeply engaged in the field of fuel and hybrid technology for many years, has begun to launch an offensive in the pure electric track.

on september 5, the first pure electric sedan of geely's high-end brand lynk & co, the lynk & co z10, was officially launched, with the initial price ranging from 196,800 yuan to 288,800 yuan. at the same time, lynk & co z10 launched a limited-time price, with the starting price reduced to 196,800 yuan, which is nearly 20,000 yuan lower than the starting price of xiaomi su7.

"in the new energy era, we can be the first, but we don't have to be the last!" lin jie, senior vice president of geely auto group and general manager of lynk & co automobile sales co., ltd., said at the launch event of the z10. lynk & co encountered doubts from the outside world when it entered the hybrid market. this time, lynk & co is more confident in entering the crowded pure electric market. "our confidence comes from the expectations of millions of users, and even more from the empowerment of the group's new energy technology strength. the goal of lynk & co z10 is to enter the top 3 in this market segment."

in the industry's view, in the face of the increasingly fierce competition in the current pure electric market, lynk & co, as a latecomer, has shouted the slogan of "reshaping tomorrow". as the lynk & co brand's first pure electric flagship sedan, lynk & co z10 not only carries the mission of promoting the sales growth of lynk & co brand's pure electric models, but is also a key step for lynk & co brand to deeply advance into the new energy vehicle market.

starting from 196,800 yuan, focusing on sports luxury

in the eight years since lynk & co was founded, it has successfully built a brand with a distinct personality. with the official launch of the lynk & co z10 pure electric sedan, lynk & co has completed its full power layout of fuel, plug-in hybrid and pure electric.

lynk & co's z10 emphasizes two labels: luxury and sport. lynk & co z10 adopts the family-style front face design of the next day concept car. based on the concept of aerodynamics, it also designs an active lifting hidden rear wing, which automatically deploys when the vehicle speed exceeds 70km/h and automatically retracts when the vehicle speed is less than 30km/h. in addition, the wind resistance optimization design of multiple parts of the vehicle achieves a wind resistance coefficient of 0.198cd.

the lynk & co z10 has a body size of 5028mm×1966mm×1468mm, an extra-long wheelbase of 3005mm, an interior area of ​​4.8㎡, and a comfortable space of 1.2m² per person for a family of four. the trunk space is 616l.

in addition, the car is also equipped with nappa leather cloud-sensing zero-pressure seats, cloud-sensing super thigh rests for the driver and front passenger, 8 naturally extracted fragrances, 23-speaker harman kardon audio, etc., which greatly enhance the luxury and comfort of the vehicle.

according to e-car, lynk & co z10 and geely's high-end brand zeekr 001 are based on the same platform. both are built on the sea architecture and are equipped with an 800v dual silicon carbide high-performance electric drive system with a maximum charging rate of 4.5c. this means that lynk & co z10 not only has a cltc range of up to 806km, but can also increase its range by 573km after charging for 15 minutes.

it is worth mentioning that at this press conference, lynk & co joined hands with meizu to jointly launch the first lynk & co mobile phone, ar smart glasses and the world's first e-sports themed cockpit.

a relevant person in charge of xingji meizu said that through flyme link, lynk & co z10 can be seamlessly connected with mobile phones to achieve the sharing of computing power, application ecology and services, and mobile phone applications can be used synchronously in the car. at the same time, through the carlink function, xiaomi, vivo, oppo, samsung and other mobile phones can be connected to lynk & co z10 without boundaries, sharing voice control, navigation, entertainment apps and other functions.

"lynk & co z10 has a recognizable design language and a comfortable space that surpasses its peers. at the same time, the car inherits lynk & co's control genes, is equipped with the world's top computing power car system, and adopts the high-level intelligent driving solution provided by lotus robotics, which can bring users an unprecedented pure electric travel experience." lin jie concluded that lynk & co z10 has helped the lynk & co brand achieve full coverage of the sedan lineup. in the future, lynk & co will adhere to the three-pronged approach of fuel, plug-in hybrid and pure electric, and continue to create a high-end travel experience that exceeds user expectations.

a senior analyst in the industry believes that "in terms of product strength, the z10 is not weak in the 200,000 yuan level. the luxurious interior, high-performance car machine, and sporty chassis are all plus points. in addition, the user rights and interests were adjusted in the later stage according to market voice, which further improved its competitiveness."

targeting young people and increasing innovation

in recent years, the market segment of pure electric sedans priced between rmb 200,000 and rmb 300,000 has been highly competitive, with tesla model 3 dominating the market for many years, xiaomi su7 becoming a hit as soon as it entered the market, byd han, avita 12, zhiji l6, zhijie s7, and even its senior brothers, zeekr 001/007. it not only has to face external competition, but also has to balance internal competition.

judging from market data, the sales of competing models such as byd han ev and xiaomi su7 have grown steadily this year, especially xiaomi su7, which, although a latecomer, has a strong momentum of rise, with monthly sales exceeding 10,000 units in recent months. these data not only reflect the fierce competition in the current mid-to-large pure electric sedan market, but also indicate that lynk & co z10 must increase innovation if it wants to gain a foothold in this market segment and achieve a sales breakthrough.

in this regard, mu jun, deputy general manager of sales at lynk & co, told e-car: "in the current highly competitive automobile market, especially in the new energy field, there is fierce competition among brands. lynk & co stands out through its unique design concept and pursuit of spiritual enjoyment, especially in the audio system. lynk & co is committed to providing chinese consumers with a high-end driving experience. with its innovative design and technology, it has become one of the most watched brands in the market."

data shows that in august 2024, the sales volume of the lynk & co brand was 22,528 units, a year-on-year increase of more than 20%. among them, the sales volume of new energy vehicles was 16,767 units, accounting for more than 74%, setting a new record after july. from january to august 2024, the total sales volume of the lynk & co brand was 169,800 units, a year-on-year increase of about 44%.

specifically, lynk & co is achieving positive results in its new energy transformation. in the past six months, lynk & co's best-selling model is lynk & co 08 em-p, followed by lynk & co 03 and lynk & co 06, while lynk & co 07 em-p, lynk & co 06 em-p and lynk & co 09 em-p rank 4-6 respectively.

"lynk & co has also established a complete user co-creation and feedback mechanism. based on this mechanism, lynk & co's products, from design to market launch to subsequent upgrades and iterations, can be closely centered around user needs." mu jun told e-car.

mu jun mentioned that lynk & co would invite users to participate in the product development process and sign a confidentiality agreement to ensure that information is not leaked. lynk & co also collects users' opinions and suggestions on product design through various forms such as user surveys, seminars, and test drive experiences.

based on these users' opinions, lynk & co can adjust its product strategy in a timely manner to ensure that its products are more competitive in the market. the establishment of this open and equal relationship will make lynk & co users feel that the brand only exists in their small circle. once they become lynk & co users, they will become the most loyal fans.