recruiting female drivers to serve drunk bosses? designated driver platform stirs controversy
2024-09-09
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recently, a light box advertisement that attracted people's attention appeared in many subway stations in guangzhou: a female advertising model was wearing a uniform, smiling and making welcoming gestures.
the model is elegant, with neatly tied hair and delicate makeup. at first glance, you might think it's an advertisement related to flight attendants. but the bold slogan reads "i am a female driver, and i drive more carefully."
wechat platform screenshot
this is a "promotional" advertisement for the designated driver platform "tianwan jiadao". in addition to announcing that the platform will be launched in guangzhou on july 20, it also publicly recruits female designated drivers. among them, the highly anticipated recruitment descriptions are "300,000 salary waiting for you" and "join now and enjoy a minimum monthly salary of 10,000."
tian'e jiadao is positioned to provide flexible employment opportunities for women and is committed to building an innovative designated driver platform for high-end business services. there are only three conditions for joining: female, aged 22 to 45, and having a c2 or higher driver's license for two years.
female driver sparks dispute with drunk customer
the high price of tianwan jiadao stems from its positioning. according to the official introduction, the platform focuses on the high-end market and has created a unique "flight attendant-style" business driver service.
the "flight attendant-style" designated driver service has set etiquette requirements for drivers. during the interview, the staff introduced that drivers need to wear work clothes, put their hair up, wear a bow tie, and wear a work badge throughout the work. it is also emphasized that the summer work clothes are white shirts and navy blue pants, and drivers are not allowed to wear short skirts.
however, labels such as "female driver", "drunk driving", and "flight attendant-style service" have led some online comments to associate the platform with the pornography industry.
in june, a pornographic controversy arose on the internet about tian'e jia dao. screenshots of chats circulated showed that someone claimed that tian'e jia dao could provide special services for a fee. tian'e jia dao quickly clarified that the platform was legal and compliant, and the public security authorities had identified and detained the rumormonger.
the reporter learned that swan arrives encourages employees to open short video accounts, and they can get hundreds of yuan in rewards for every three videos they shoot. a group of accounts with the name format of "swan arrives + nickname" emerged, and one type of video copywriting style is similar, with the content being that when the blogger was driving for someone else, a male customer wanted to take advantage of him, but he rejected her.
short video accounts with the phrase “swan arrives + nickname” have emerged
(source: guangzhou daily, hongguan news)
